{"id":17617,"date":"2025-02-20T17:22:19","date_gmt":"2025-02-20T17:22:19","guid":{"rendered":"https:\/\/www.board.com\/customer\/whataburger-restaurants\/"},"modified":"2025-03-27T17:01:31","modified_gmt":"2025-03-27T17:01:31","slug":"whataburger-uses-board-foresight-more-impactful-predictive-modeling-forecasting","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/customer\/whataburger-uses-board-foresight-more-impactful-predictive-modeling-forecasting","title":{"rendered":"Whataburger uses Board Foresight for more impactful predictive modeling and forecasting"},"content":{"rendered":"\t<section id=\"block_0a7d4e93a839dafeaffdf5158cfb4fc8-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_whataburger.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">Whataburger uses Board Foresight for more impactful predictive modeling and forecasting<\/h1>\n\t\t\t\t\t\t<p><p>&nbsp;<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_a236f87ecc5c74688779f7eaa1404047-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/whataburger_logo-1.svg\" alt=\"Whataburger Restaurants Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Restaurant Services &amp; Chains<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>All<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong> Revenue: <\/strong>$4.7B (USD)<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong> Restaurants: <\/strong>1,100<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p>Whataburger is a fast-food restaurant with over 1,100 U.S. locations. This rapidly growing company faced&nbsp;<strong>challenges around accurate sales forecasting and staffing projections<\/strong>. In response, it implemented&nbsp;<strong>Board Foresight<\/strong>&nbsp;to enhance wage planning and support franchisees. Now, Whataburger leverages&nbsp;<strong>macroeconomic insights for more accurate predictive modeling and impactful forecasting<\/strong>.<\/p>\n\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_47c1d5e52ba72090931110fdb529f05c\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>We fully embrace Board Foresight as our base model, and then we layer on some adjustments on top of that. Now, the Board Foresight forecast is really how we start off our planning process.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Pete Valadez<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Senior Director, FP&amp;A, at Whataburger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n\n\n<p>Whataburger is a fast-food restaurant chain with over 1,100 locations across the United States. Founded in Texas, the company has been in business for 75 years and is represented by a combination of corporate-owned and franchised restaurants. Whataburger generates nearly $5 billion annually in revenue from restaurants and retail products sold in grocery stores throughout the U.S.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Whataburger\u2019s challenge<\/h4>\n\n\n\n<p>The organization faced two primary challenges. The first was inaccurate sales forecasts, primarily because its internal process relied heavily on historical data from stores and franchisees, which had gaps. Whataburger wanted better financial forecasting insights to address this issue. The second challenge, common across various industries, was projecting wages and staffing for corporate restaurants and providing support to franchisee holders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Solution<\/h4>\n\n\n\n<p>Board economists partnered with Whataburger\u2019s finance team to understand sales outlooks specific to demographic market areas, with the intent of using this information to optimize their internally generated forecasts. The team has created 20 short-term (1-12 month) predictive models, for topline sales and sales by region\/territory.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The outcome<\/h4>\n\n\n\n<p>Board Foresight provides Whataburger an unbiased lens into all macroeconomic forces, highlighting those with the highest correlation\u2014along with quantification of the lead time\u2014to support in more impactful predictive modeling and forecasting.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whataburger is now able to&nbsp;<strong>quantify future sales specific to a demographic market area<\/strong>&nbsp;to support and improve internal forecasting<\/li>\n\n\n\n<li>The HR team now has&nbsp;<strong>greater HCM-related insights to managing expenses, costs, and retention<\/strong><\/li>\n\n\n\n<li>Predictive models were generated for each of the restaurant chain\u2019s defined market areas, and those models helped the finance team&nbsp;<strong>forecast store sales within a 1-2% error margin<\/strong><\/li>\n\n\n\n<li>Board Foresight now enables&nbsp;<strong>more accurate and better-quality decision-making for budgeting and planning<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-visual-h-4-font-size\"><strong><mark class=\"has-inline-color has-light-blue-color\">Want to learn more about Board Foresight and Board Signals? <a href=\"https:\/\/www.board.com\/events-webinars\/introducing-board-foresight-signals-ondemand\">Watch our on-demand webinar now!<\/a><\/mark><\/strong><\/p>\n\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/whataburger_logo-1.svg\" alt=\"Whataburger Restaurants Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Restaurant Services &amp; Chains<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>All<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong> Revenue: <\/strong>$4.7B (USD)<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong> Restaurants: <\/strong>1,100<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_27a7d5823c3a61af106e49c16d97e6ba-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">You may also be interested in<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_ba2a64c24c2ad47c07078d80535ca6e5-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x1080_VIMEO-thumbnail_Amadori-768x432.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/LogoAmadoriNew-215x47.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Transformation of Demand Planning Processes at the Amadori Group<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/transformation-of-demand-planning-processes-at-the-amadori-group\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div 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src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/360x140_cereal-docks-Logo-215x84.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Cereal Docks slashes data prep time by more than 50% with unified planning and consolidation\u00a0<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/cereal-docks-slashes-data-prep-time-by-more-than-50-with-unified-planning-and-consolidation\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_78dd795a6ce1681a11306ab333da8689-5\" class=\"block block--spc columns-block bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_dc2982745d1dc975db92ec90666b3552-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Let&#8217;s see what Board can do for you.<\/h2>\n\n\n\n<p>Get a tour of the Enterprise Planning Platform in action.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/request-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Talk to an expert<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":84,"featured_media":80347,"template":"","case-study-customer":[362],"case-study-department":[863],"case-study-industry":[864],"case-study-country":[865],"decisional-phase":[],"class_list":["post-17617","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-whataburger-restaurants","case-study-department-all","case-study-industry-restaurant-services-chains","case-study-country-united-states"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whataburger uses Board Foresight for more impactful predictive modeling and forecasting<\/title>\n<meta name=\"description\" content=\"Quantifying future sales specific to a demographic market to support and improve internal forecasting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.board.com\/customer\/whataburger-uses-board-foresight-more-impactful-predictive-modeling-forecasting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whataburger uses Board Foresight for more impactful predictive modeling and forecasting\" \/>\n<meta property=\"og:description\" content=\"Quantifying future sales specific to a demographic market to support and improve internal forecasting.\" \/>\n<meta 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