{"id":18045,"date":"2025-02-20T17:28:11","date_gmt":"2025-02-20T17:28:11","guid":{"rendered":"https:\/\/www.board.com\/customer\/advanced-strategic-fpa-evolves-business-partnering-bofrost-spain\/"},"modified":"2025-06-25T11:57:05","modified_gmt":"2025-06-25T11:57:05","slug":"advanced-strategic-fpa-evolves-business-partnering-bofrost-spain","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/customer\/advanced-strategic-fpa-evolves-business-partnering-bofrost-spain","title":{"rendered":"Advanced, strategic FP&#038;A evolves business partnering at bofrost* Spain"},"content":{"rendered":"\t<section id=\"block_e3c195b56f30f100c5b185d8fb19f5cc-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_bofrost_0.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">Advanced, strategic FP&#038;A evolves business partnering at bofrost* Spain<\/h1>\n\t\t\t\t\t\t<p><p>Building an Enterprise Performance Management with Intelligence<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_3b5a283b4f4e0a4b8b2541a9fdbd4cff-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/bofrost_logo-3-768x183.png\" alt=\"bofrost* Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Grocery<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Finance, Sales, Supply chain<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>No. of vehicles: <\/strong>500 trucks<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Work Centers: <\/strong>35<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>No. of Customers: <\/strong>220,000 families<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p style=\"text-align: justify;\">The Spanish division of<strong> <\/strong>bofrost* Group, a European market leader in frozen food direct sales, needed to evolve its Financial Planning &amp; Analysis model to boost company growth and keep pace with market and social turbulences (particular during the pandemic). The Office of Finance at bofrost* implemented Board\u2019s Intelligent Planning Platform to <strong>evolve financial professionals into fully-fledged business partners<\/strong> able to extend the benefits of Board across <strong>sales, the entire supply chain, and HQs<\/strong>. FP&amp;A at bofrost* now includes all departments and covers several <strong>planning horizons<\/strong>, <strong>dashboarding<\/strong> functionalities, <strong>forecasting &amp; budgeting<\/strong>, <strong>what-if analysis<\/strong>, business scenario <strong>simulation, and predictions<\/strong>.<\/p>\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_34b15a4101826b3a2edd5e04a9bbbfb1\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>Before adopting Board, we usually had a 20-day delay in creating our sales reports and analysis within our FP&amp;A process. Now, we access everything in real-time.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Jesus Bustos<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Head Of Finance, Controlling &amp; Accounting<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n<div class=\"video-block\">\n\t\t\t<div class=\"video-wrap loading ratio ratio-16x9\">\n\t\t\t<button id=\"block_6e28848329b5c8b0067582e7eab16719-vimeo-play-button\" class=\"video-wrap__play vimeo-button\">\n\t\t\t\t<span class=\"visually-hidden\">Play Video<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"video-wrap__bg\" role=\"img\" aria-label=\"Placeholder\" style=\"background-image: url(https:\/\/i.vimeocdn.com\/video\/1743556263-d824df309df5d16a53c2285f910f0b577bfd65a98752503939c9360dca62a367-d_1920x1080?&#038;r=pad&#038;region=us)\"><\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t<iframe id=\"block_6e28848329b5c8b0067582e7eab16719-vimeoVid\" title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/871770978?h=137839a08e\" class=\"vimeo-video\"  allowfullscreen allow=\"autoplay\" loading=\"lazy\"><\/iframe>\n\t\t<\/div>\n\t\t\n<\/div>\n\n\n<p style=\"text-align: justify;\">bofrost* Spain leads the Spanish market in the home sale of deep-frozen products. The supply chain at Bofrost* begins at the origin of each product and ends on the plate of its customers to delighting even the most demanding palates.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>The challenge: <\/strong><strong>Optimizing generation, management, and control of financial and sales reporting<\/strong><\/h3>\n\n\n<p style=\"text-align: justify;\">Management at bofrost* embarked on a digital transformation journey, especially after the peculiar period experienced during the height of the pandemic, to identify areas of the business requiring improvement and to add agility and robustness to deal with market issues. In the Office of Finance, management were increasingly aware of the evolutionary role finance must play \u2013 evolving their roles from mere \u2018number crunchers\u2019 and accountants to fully-fledged business partners able to help the company be more data-driven and growth-oriented. As <strong>Jesus Bustos, Head of Finance, Controlling &amp; Accounting at bofrost* recalls: <\/strong><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n&#8220;We wanted to evolve our Office of Finance from a data collector and control-tower to a multi-layered, holistic center that promotes collaboration across the business. In a nutshell, we wanted to move from being mere data reporters to providers of competitive advantages.&#8221;\n<\/blockquote>\n\n<p style=\"text-align: justify;\">All this is achievable by transforming the financial team into a strategic asset that leverages their skills in FP&amp;A, rather than data keepers and \u2018Excel collectors\u2019 \u00a0of isolated spreadsheets.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>The project: <\/strong><strong>From basic FP&amp;A to Intelligent Planning<\/strong><\/h3>\n\n\n<p style=\"text-align: justify;\">The bofrost* project mainly consists of an <strong>Enterprise Performance Management solution<\/strong> (EPM) built with the Board Intelligent Planning Platform and fully connected to an SAP ERP. The starting point was an annual plan that had to be reviewed based on monthly reports and marked by an expiration date. The first issue was to overcome the limited view of their planning processes. Jesus Bustos notes:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cBefore adopting Board as our EPM solution, we only saw a sum of data as the end of our planning cycle. Our financial professionals had to spend their time working and re-working the information. Thanks to the Board platform, the Office of Finance can provide business values across bofrost*.\u201d\n<\/blockquote>\n\n<p style=\"text-align: justify;\">The Board EPM solution evolved into <strong>Intelligent Planning, resulting in an advanced FP&amp;A combining strategic and financial planning with meaningful information accumulated from all areas of the company, including sales &amp; marketing, operations, production, HR, and supply chain.<\/strong><\/p>\n\n\n<p style=\"text-align: justify;\">After the success of this implementation, bofrost* decided to integrate the Board EPM solution with its CRM to generate reports and dashboards that link categories of customers and revenue, based on different time periods. Bustos concludes:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cOur customized CRM is based in Italy and is used daily by more than 450 Sales Reps. Now, everyone can read and share their insights of sales data, without overabundance or \u2013 on the contrary &#8211; lack of information. Thanks to Board, our ideal approach to data has become concrete.\u201d\n<\/blockquote>\n\n<p><strong>Below, an overview of bofrost*\u00b4s Board solution:<\/strong><\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/bofrost_en_for-web-1.jpg\" alt=\"\" class=\"wp-image-67437\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\"><strong>The benefits: A digital workroom for the entire company<\/strong><\/h3>\n\n\n<p>After the implementation of Board, bofrost* experienced many relevant advantages, like:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Being a<strong> counsellor and an advisor tool for the bofrost*\u2019s board of directors and strategic decision makers<\/strong>, evolving finance professionals into business partners.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cWith Board, we have created a digital workroom for C-level, where they can take the most from dashboards and sales analytics\u201d \u2013 commented Bustos.\n<\/blockquote>\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Ownership through the BI capabilities<\/strong> of an Intelligent Platform.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cThe standardization of data in real-time is fundamental for a mobile food service and deliveries like ours\u201d \u2013 said Bustos. \u201cIndeed, we can rely on a Sales Analysis and Reporting application already embedded with the Board Intelligent Planning Platform, without worrying about exporting commercial data from SAP\u201d.\n<\/blockquote>\n\n<ul class=\"wp-block-list\">\n<li><strong>Time saving, reducing manual work <\/strong>on spreadsheets across all departments,<strong> <\/strong>thanks to<strong> FP&amp;A processes automation.<\/strong><\/li>\n<li><strong>Ensuring productivity and efficiency of FP&amp;A <\/strong>processes and expanding these benefits across all the organization\u2019s areas.<\/li>\n<li>Promoting <strong>cooperation among C-level, Office of Finance, Sales &amp; Marketing, Operations, and HQs<\/strong>.<\/li>\n<li>Being a <strong>driver of change<\/strong> for the entire Company.<\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/bofrost_logo-3-768x183.png\" alt=\"bofrost* Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Grocery<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Finance, Sales, Supply chain<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>No. of vehicles: <\/strong>500 trucks<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Work Centers: <\/strong>35<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>No. of Customers: <\/strong>220,000 families<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_a73737de7639834483e25f3e33653269-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 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btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_cereal-docks-group-1-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/360x140_cereal-docks-Logo-215x84.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Cereal Docks slashes data prep time by more than 50% with unified planning and consolidation\u00a0<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/cereal-docks-slashes-data-prep-time-by-more-than-50-with-unified-planning-and-consolidation\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_c8294ad0a9a437a419e5d21c83f7414e-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" 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