{"id":18285,"date":"2025-02-20T17:30:15","date_gmt":"2025-02-20T17:30:15","guid":{"rendered":"https:\/\/www.board.com\/customer\/intelligent-supply-demand-planning-starkist\/"},"modified":"2025-02-26T14:02:04","modified_gmt":"2025-02-26T14:02:04","slug":"intelligent-supply-demand-planning-starkist","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/customer\/intelligent-supply-demand-planning-starkist","title":{"rendered":"Intelligent Supply and Demand Planning at StarKist"},"content":{"rendered":"\t<section id=\"block_873aee02d63eec8bd1b1e7873750b14f-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_starkist.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">Intelligent Supply and Demand Planning at StarKist<\/h1>\n\t\t\t\t\t\t<p><p>Driving a 94% reduction in planning time by aligning production and finance.<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_b225bf871a782b2ee5ed8d727149468e-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p style=\"text-align: justify;\">Managing StarKist\u2019s supply chain was becoming increasingly challenging. The demand planning function ran its process with one set of spreadsheets, while the financial planning and analysis team used another set, with both trying to keep track of inventories and orders for 100 key accounts and 200 product SKUs. In response, StarKist used the Board Intelligent Planning Platform to effectively unite production and demand planning processes with finance, through a single system and source of truth. The transformation enabled the organization to remove reliance on spreadsheets, increase efficiency, and improve reaction time to volatile market conditions by reducing the planning cycle from 16 hours to less than one.<\/p>\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_26afc05d23910b54c8ab7b4723350ac6\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/08\/400x400_Ted-Wong-214x203.jpg\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Ted Wong<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Director Trade Marketing at StarKist<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>Board helped us overhaul our demand and supply chain planning processes, leading to a more accurate, responsive, and profitable framework. If you\u2019re still using Excel sheets to run your business, you need to jump into the 21st century by taking that first step and finding a solution like Board to get off those sheets. And it can be done incrementally!<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n<div class=\"video-block\">\n\t\t\t<div class=\"video-wrap loading ratio ratio-16x9\">\n\t\t\t<button id=\"block_2a556e24f105278edd9b3168294d5140-vimeo-play-button\" class=\"video-wrap__play vimeo-button\">\n\t\t\t\t<span class=\"visually-hidden\">Play Video<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"video-wrap__bg\" role=\"img\" aria-label=\"Placeholder\" style=\"background-image: url(https:\/\/i.vimeocdn.com\/video\/1916491153-5dd1545076907f7bf1accfc775efa129a1106b21b0e3c6fbe2729094eb019e80-d_1920x1080?&#038;r=pad&#038;region=us)\"><\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t<iframe id=\"block_2a556e24f105278edd9b3168294d5140-vimeoVid\" title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/985898660?h=e303c6185b\" class=\"vimeo-video\"  allowfullscreen allow=\"autoplay\" loading=\"lazy\"><\/iframe>\n\t\t<\/div>\n\t\t\n<\/div>\n\n\n<p style=\"text-align: justify;\">StarKist is an established food company in the United States focused on providing healthy, sustainable, shelf-stable seafood and chicken products. It has three production facilities in American Samoa, Ecuador, and Senegal, and five major distribution centers in the US, in partnership with CJ Logistics. Considered an industry innovator, StarKist was the first brand to introduce single-serve pouch products, which include Tuna Creations\u00ae, Salmon Creations\u00ae, and Chicken Creations\u00ae.\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">The challenge: Keeping track of numbers, accounts, and SKUs derailed planning, analysis, and outcomes<\/h3>\n\n\n<p style=\"text-align: justify;\">Before StarKist began its transformation journey, all demand and production planning was entered and managed with manual spreadsheets. Aggregating and allocating units was error-prone and cumbersome, and numbers weren\u2019t available anywhere close to real-time between the supply planning and demand planning functions.\u00a0<\/p>\n\n\n<p style=\"text-align: justify;\">Other challenges included:<\/p>\n\n\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Financial forecasting spreadsheets took days to complete and were often fraught with errors caused by dealing with new SKUs, discontinued SKUs, and customer allocations.<\/li>\n<li>Significant analysis of SKU traffic, such as digging deeper into the forecasts to determine delivery differences, was unachievable.\u00a0<\/li>\n<li>Supply chain\u2019s reliance on an SAP ERP for production planning resulted in a huge amount of data accumulating in a complex spreadsheet that was becoming too difficult to maintain.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\"><strong>The Solution: Board Intelligent Planning<\/strong><\/h3>\n\n\n<p style=\"text-align: justify;\">StarKist selected Board to deliver an intelligent supply chain planning solution that would seamlessly link supply planning and demand planning with finance. According to Ted Wong, Senior Manager of Demand Planning and Financial Analysis at StarKist, one of the key reasons for choosing Board was that \u201cit is configurable beyond measure and ultra-customizable to one\u2019s business needs.\u201d<\/p>\n\n\n<p style=\"text-align: justify;\">Key requirements of the transformational project included:<\/p>\n\n\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li><strong>A complete replacement of the spreadsheet-based planning system<\/strong> with Board\u2019s cloud-based Intelligent Planning Platform to perform all aggregations &amp; allocations and automate the heavy lifting of manual data entry.<\/li>\n<li><strong>Migration of supply chain operations onto the same Board solution<\/strong>, providing access to the same data as demand planning for a single point of truth across the two functions.<\/li>\n<li><strong>The ability to build reports, such as forecast accuracy<\/strong>, and create scorecards and KPIs that include all financial variables.<\/li>\n<li><strong>The capability to analyze, in detail, the pros and cons of new SKUs <\/strong>and what happened with discontinued SKUs.\u00a0<\/li>\n<\/ul>\n\n\n<p style=\"text-align: justify;\">StarKist praised Board\u2019s Professional Services team for delivering the initial solution in only six months; \u201cthey did a great job,\u201d commented Ted. \u00a0\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\">The Benefits: Increased agility and greater collaboration<\/h3>\n\n\n<p style=\"text-align: justify;\">The Board-based supply and demand planning solution has empowered StarKist to:\u00a0<\/p>\n\n\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li><strong>Plan for and respond to disruption faster<\/strong>: Planning time has been reduced from 16 hours to less than one, increasing the agility and adaptability of the organization. \u00a0<\/li>\n<li><strong>Increase transparency and collaboration<\/strong>: Moving from Excel spreadsheets to one shared Board solution has streamlined data flows and created a single, consolidated view of StarKist\u2019s data. \u00a0<\/li>\n<li><strong>Boost the efficiency and security of operations<\/strong>: Aggregations and forecasting processes are now automated in one secure, cloud-based platform.<\/li>\n<li><strong>Seamlessly integrate supply chain management<\/strong>: Board&#8217;s supply and demand solution works seamlessly with the broader supply chain planning process.<\/li>\n<li><strong>Make reliable decisions<\/strong>: The combination of Intelligent Planning with consistent forecast accuracy reports enables project variables to be used to effectively define benchmarks and goals.<\/li>\n<li><strong>Take ownership of reports<\/strong>: The flexibility and the scalability of Board, combined with its no-code nature, has empowered StarKist\u2019s internal stakeholders to become experts in utilizing data and allows them to customize the reports and dashboards to suit evolving requirements.<\/li>\n<\/ul>\n\n\n<p style=\"text-align: justify;\">As a result of the benefits achieved to date, StarKist has further Board enhancements in mind. Next steps include the introduction of predictive analytics, additional financial metrics, and a promotional evaluation module.<\/p>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_c78ee8f188c372c88a06108062f074e9-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">You may also be interested in<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_2f9dad9cc0d23a0dceb73a3dee4022a1-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x1080_VIMEO-thumbnail_Amadori-768x432.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/LogoAmadoriNew-215x47.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Transformation of Demand Planning Processes at the Amadori Group<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/transformation-of-demand-planning-processes-at-the-amadori-group\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" 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class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Cereal Docks slashes data prep time by more than 50% with unified planning and consolidation\u00a0<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/cereal-docks-slashes-data-prep-time-by-more-than-50-with-unified-planning-and-consolidation\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_98e74b57c30e8416181382d4c559c564-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_96dad6407795b4a5b1cc4980f3a30560-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Let&#8217;s see what Board can do for you.<\/h2>\n\n\n\n<p>Get a tour of the Enterprise Planning Platform in action.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/request-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Talk to an expert<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Driving a 94% reduction in planning time by aligning production and finance.<\/p>\n","protected":false},"author":5,"featured_media":18286,"template":"","case-study-customer":[4507],"case-study-department":[156,857],"case-study-industry":[858],"case-study-country":[865],"decisional-phase":[],"class_list":["post-18285","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-starkist-jp","case-study-department-finance","case-study-department-supply-chain","case-study-industry-consumer-packaged-goods","case-study-country-united-states"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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