{"id":18564,"date":"2025-02-20T17:32:54","date_gmt":"2025-02-20T17:32:54","guid":{"rendered":"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo\/"},"modified":"2025-02-25T21:57:04","modified_gmt":"2025-02-25T21:57:04","slug":"sales-budgeting-planning-rummo","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo","title":{"rendered":"Sales Budgeting &#038; Planning at Rummo"},"content":{"rendered":"\t<section id=\"block_b4c3ff458639ee5af281f99127cb6c2a-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">Sales Budgeting &#038; Planning at Rummo<\/h1>\n\t\t\t\t\t\t<p><p>Planning sales through an end-to-end process led by finance and sales managers<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_2e6743134446811d55d288d1ad21c6aa-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/rummo_logo-3-768x408.png\" alt=\"Rummo Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Consumer Packaged Goods<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Finance, HR, Marketing, Sales, Supply chain<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Production capacity: <\/strong>75k tonnes per year<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Export: <\/strong>35%<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Automated Warehouse: <\/strong>33,000 pallet positions<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Employees: <\/strong>200<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p style=\"text-align: justify;\">With a long-standing commitment to being Italy\u2019s finest pasta-makers, the Rummo Group recently decided to extend its use of the Board Intelligent Planning Platform. With the financial closing process already led by Board, the group has further incorporated new <strong>processes relating to budgeting, planning, and sales forecasting.<\/strong> The new venture includes <strong>analysis and planning of assortments, costs, and promotions<\/strong> and the management of<strong> various business scenarios<\/strong>. This planning &amp; analytics environment actively involves all the organization\u2019s key players, including the <strong>sales force, purchasing department, logistics &amp; distribution, marketing, HR, and management control<\/strong>. Using the Board smart planning capabilities, Rummo has obtained a strategic, consolidated view of its financials and the ability to generate reports and analyses to meet the needs of all entities within the group.<\/p>\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_edc997f409b56a061cc46284003c4020\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>Board gives us a \u201cmanagerial\u201d vision of the group\u2019s financials, which we then share with the organization.\nBoard also enables sales to manage non-billing aspects such as contractual matters, fixed bonuses, flyers, co-marketing activities, preferential exposure, and fixed sell-out figures. These are all then plannable at total customer level or even at individual product line level.\u00a0<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Claudia Nicora<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Financial Controller<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n\n<p style=\"text-align: justify;\"><strong>Pastificio Rummo started their history in 1846 in Benevento<\/strong> when Antonio Rummo took up the art of wheat milling before progressing swiftly into pasta production.<\/p>\n\n\n<p style=\"text-align: justify;\"><strong>Now in its sixth generation, the Rummo family is still committed to producing superior-quality pasta.<\/strong> With passion and dedication, the Rummos have<strong> perfected and patented an exclusive method known as Lenta Lavorazione\u00ae (&#8220;slow processing&#8221;).<\/strong><\/p>\n\n\n<p style=\"text-align: justify;\">In 2013, the company decided to revolutionize its traditional production strategy, which is focused on private labels to promote the Rummo brand based on the Lenta Lavorazione\u00ae method. The<strong> company decided to<\/strong><strong> improve all production, distribution, logistics, and sales functions to establish its standing at an international level<\/strong>:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nFrom our starting point as a regional business, we have expanded throughout Italy to become one of the leading players in the premium segment, explains Claudia Nicora, Financial Controller at Rummo. \u201cWe have stepped up our exports a lot too, and now reach 62 countries worldwide, the most important of which are France (where we rank second in the sector nationally, and first in terms of supermarkets in the Paris region), and Switzerland, where we rank second, after Garofalo. Rummo emerged as Italy\u2019s favorite premium pasta brand in 2020.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">The Group is made up of four companies: Rummo S.p.A., Pasta Castiglioni S.r.l. \u2013 a wholly-owned subsidiary of Rummo \u2013 and two foreign subsidiaries, one in France and one in the US. Despite this multi-faceted structure, <strong>the group decided to implement an Intelligent Planning platform that would provide an all-round view and significant insights into business performance. It will, by doing this, go beyond the accountancy-based understanding it had with the information at its disposal<\/strong>. Rummo\u2019s Office of Finance proved a forward-looking, early adopter of a concept commonly seen in successful organizations, where finance professionals play a more active role in business decision-making. Acting as fully-fledged business partners, with a strategic role in achieving business objectives, the Office of Finance transforms into an essential department for the organization rather than accountants with a primarily record-keeping administrative role.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nIn fact, explains Claudia Nicora, we approach our organization as if it were a single entity that sells to third parties. That way, we can analyze and assess what our profits are at a global level. Board gives us a \u201cmanagerial\u201d vision of the group\u2019s financials, which we then share with the organization.\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><strong>Italian excellence in the food industry starts with planning<\/strong><\/h3>\n\n\n<p style=\"text-align: justify;\">Management control fulfills its strategic role entirely by opening the analysis and planning phases to the organization\u2019s other departments, involving the various managers in an end-to-end decision-making process. As a result, Rummo decided not to centralize all sales budgeting activities in the hands of the management control team but to delegate a substantial part of the planning to various managers in the sales force. However, the sales force has a complex organization chart, both in Italy and abroad, involving direct employees and agents reporting to them. Claudia Nicora explains,<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nThe two main players in our sales planning process are management control and sales. This means that the stakeholders in the sales area feel a keen sense of responsibility for the quality and integrity of the data they provide to controllers and management. It also means that we have complete visibility of how sales data not of a strictly economic-financial nature (e.g. volumes) impacts our bottom line.\n<\/blockquote>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/rummo_sales_budgeting_schema-1.png\" alt=\"\" class=\"wp-image-18551\"\/><\/figure>\n\n\n<p style=\"text-align: justify;\">To produce the sales budget, the heads of management control at Rummo use the definitive data history as a starting point to build a range of business scenarios, making full use of Board\u2019s platform features from the outset:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nWhen building our sales budgeting process, we had a head start because we had already implemented Board software for the financial closing part,\u201d explains Claudia Nicora. \u201cThis means we not only have a comprehensive information baseline for financial data analysis and reporting (e.g. budget vs. actual) up to the contribution margin, but it also means we can allocate certain values to specific months and specific items defined at a higher level in the budgeting process.\n<\/blockquote>\n\n<p>The sales budget scenario covers 12 months or modulates to generate forecasts. In other words, an account is taken of completed (\u201cclosed\u201d) months and the remaining \u201copen\u201d months to be planned. The budget is then revisable based on actual data from the \u201cclosed\u201d months. The Rummo Group opted to do planning at customer and item level, but, as Claudia Nicora points out, the Board platform has all the necessary flexibility to plan at any other level:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nThe sales managers usually enter data at product line level (e.g. traditional pasta, wholegrain pasta, sauces, etc.), rather than single item level, saving time and keeping the focus on strictly commercial activities. Once they have entered this data, the Board platform automatically assigns values to items on the underlying levels, according to allocation criteria calculated on definitive data. Board\u2019s flexibility also enables us to choose a different approach to planning, depending on whether it relates to major supermarket chains, which we plan by the customer, or other sectors such as wholesalers, which we plan by sales channel.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">Once the planning level is defined, new items and customers not listed in the database can be added. This way, if a <strong>new product is due to be launched on the market, <\/strong>such as a new sauce, Rummo\u2019s controllers will agree with marketing about adding it to the budget. This means <strong>stakeholders from sales &amp; marketing are also involved in the sales planning process<\/strong>, which is a big plus because they are best placed to know the sales potential of a new item.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nIf you change the packaging or trade name of a product, you can still treat it as a new item in Board. The advantage of this is that you can associate the new item with the previous one and not lose historical volumes and comparisons with the other historical information, adds Claudia Nicora.\n<\/blockquote>\n\n<p style=\"text-align: justify;\"><strong>Similar features on the customer side can be activated <\/strong>to manage new customers in the budgeting phase or to exclude previous ones if no sales volumes are associated with that customer in the planning scenario.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nBut that\u2019s not all,\u201d notes Nicora. \u201cIf you want to add a new customer to your budget and you don\u2019t have all the essential information for that customer yet (e.g. the business name of a customer in Japan), you can create a generic new customer directly in the Board model and allocate the corresponding volumes and sales to it.\n<\/blockquote>\n\n<p>Once these elements have been defined and the sales budget scenarios have been created and assessed, the next step in the planning cycle is handled by <strong>sales reps who have access to a simple, intuitive, dedicated workflow in Board. Here they determine the assortment for each customer<\/strong> based on historical data of products and the volumes purchased by each. According to their forecasts, the reps also add new items or product lines and remove specific items from the assortment.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nOnce the assortment is completed,\u201d continues Nicora, \u201cthe sales reps begin planning the volumes by product line (e.g. gnocchi, wholegrain pasta, traditional pasta, and so on). The lines are based on what the sales department determines as the correct percentage for products sold as promotions for the whole planning period. Although the previously logged promotion is usually confirmed, Board also provides the option to modify these details according to any promotional peaks expected during the year.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">Volume planning is followed by revenue planning also by product line. Board lets you enter the price list by individual customer or product line (from <em>Gross<\/em> to <em>Net)<\/em> and <strong>set a discount that will automatically apply to all volumes designated as promotional volumes by the sales department<\/strong>. Nicora adds:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nBoard enables sales to manage non-billing aspects such as contractual matters, fixed bonuses, flyers, co-marketing activities, preferential exposure, and fixed sell-out figures. These are all then plannable at total customer level or even at individual product line level.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">Another essential aspect planned by sales staff is the <em>listing<\/em>, a substantial part of the budget <strong>dedicated to <em>listing bonuses<\/em> activated when new items are added to a customer\u2019s portfolio within the assortment.<\/strong><\/p>\n\n\n<p style=\"text-align: justify;\">Primary responsibility for the sales planning process goes back to management control. Once the sales force has completed its workflow, <strong>the<em> Net <\/em>is generated to be later analyzed at a single customer level or single product line level. It is then compared with respective historical status. <\/strong>The controllers now take care of cost planning by valuing all the relevant business costs and involving the various company functions \u2013 from the HR Manager to the Purchasing Manager \u2013 who provide the cost components:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nFor the cost of goods sold, we decided to \u201cexplode\u201d the bills of materials on each item to obtain a visual representation, which includes a valuation across all components of the bills of materials. For example, the purchasing department tells us the cost of the raw materials, such as semolina. It gives us an overview of the cost of packaging, such as cardboard, so that \u2013 if it goes up or down \u2013 we can use Board to automatically manage the percentage change for all the costs whose parts include that particular type of semolina or cardboard.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">The Rummo Group <strong>also uses cost-planning features on Board for costs in marketing, advertising, or HR, as well as variable costs (i.e. costs that depend on sales volumes).<\/strong> Board allocates fixed costs, such as staff costs, to customers or products <strong>based on key drivers<\/strong> that primarily relate to sales volumes or revenues.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nOnce Board has processed these costs and allocated them at line\/product level, we get an income statement which we can drill-down to the individual customer or product line that interests us,\u201d explains Nicora. \u201cThe flexibility of Board\u2019s reporting on the income statement enables us to prepare the reports we need. For example, a report with contribution margins for all our customers.\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><strong>A single software recipe for multiple flavors of planning<\/strong><\/h3>\n\n\n<p style=\"text-align: justify;\">Rummo Group\u2019s use of Board for sales planning and analysis has yielded many significant benefits, not just for <strong>the finance and sales areas \u2013 the leading players in sales budgeting<\/strong> \u2013 but also for other departments. <strong>A structured process is established, built jointly with all the company functions from purchasing to logistics, and marketing to HR<\/strong>.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nSwitching from Excel spreadsheets to Board has been very useful. It helps us get the various budget stakeholders involved and enables them to provide controllers and the sales department with significant input. It also informs us of forecasted spending for each planning scenario. All of this is regulated by deadlines monitored in the workflow built with Board, making them easier to adhere to, observes Nicora.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">Another impressive advantage of Board is the platform\u2019s ability to generate <strong>a long-term view of company performance<\/strong>, thanks to its combination of planning, analysis, and scenario modeling.<\/p>\n\n\n<p>Nicora adds,<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nThe new approach we have adopted with Board helps us understand the impact of fluctuations in the costs of specific raw materials or the impact of specific marketing investments, along with a lot of other financial and non-financial information. This enables us to identify the best action to take to keep up the company\u2019s profitability.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">Rummo makes full use of Board\u2019s Intelligent Planning platform for other purposes too. These include <strong>managing a range of budget or forecast scenarios in a way that ensures comparability<\/strong> and <strong>managing and making effective use of data<\/strong> to create detailed reports and <strong>analyses with various levels of depth and granularity.<\/strong><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nOur annual business reviews are much easier and more streamlined; now we can make comparisons with previous planning scenarios. We start from existing scenarios and modify them according to current needs,\u201d adds Nicora. \u201cOn top of this, heads of management control monitor the flow and input of data from the sales force to monitor data quality. This gives them more control over potential errors.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">Rummo\u2019s Board-based innovation journey does not stop there. In subsequent implementation phases, <strong>financial planning and cash flow planning are integrated with the sales budgeting process<\/strong>.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nWe want to set up a top-down monthly collation function, managed mainly by the sales managers. This new feature will provide a preparatory step for financial planning and cash flow planning, explains Claudia Nicora.\n<\/blockquote>\n\n<p style=\"text-align: justify;\">This monthly collation system also <strong>improves the comparisons between the monthly income statement and the monthly budget<\/strong> to enable <strong>short-term performance monitoring concerning annual business objectives<\/strong>.<\/p>\n\n\n<p style=\"text-align: justify;\">Additionally, Rummo\u2019s management has decided that Board is the best solution for producing <strong>budgets with a more accountancy-biased focus<\/strong>, given <strong>the platform\u2019s outstanding adaptability to the specific needs of individual entities<\/strong>.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nAlthough it is beneficial to consolidate our legal entities into a Single Version of the Truth, encompassing all the relevant group information, external stakeholders nonetheless ask us for budgets and reports by an individual legal entity. Board enables us to meet the needs of the group and the needs of each subsidiary alike.\n<\/blockquote>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/rummo_logo-3-768x408.png\" alt=\"Rummo Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Consumer Packaged Goods<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Finance, HR, Marketing, Sales, Supply chain<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Production capacity: <\/strong>75k tonnes per year<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Export: <\/strong>35%<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Automated Warehouse: <\/strong>33,000 pallet positions<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Employees: <\/strong>200<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_79168f60d8f11ce4fe1a69d81dc404f5-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">You may also be interested in<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_220677a209128b29b18f1f45297273b5-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x1080_VIMEO-thumbnail_Amadori-768x432.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/LogoAmadoriNew-215x47.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Transformation of Demand Planning Processes at the Amadori Group<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/transformation-of-demand-planning-processes-at-the-amadori-group\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_Scandic-Hotels-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/Scandic.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Tourism &amp; Hospitality<\/p>\n\t\t\t\n\t\t\t<p>Annual Planning and Rolling Forecasting at Scandic Hotels<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/annual-planning-and-rolling-forecasting-at-scandic-hotel\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_cereal-docks-group-1-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/360x140_cereal-docks-Logo-215x84.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Cereal Docks slashes data prep time by more than 50% with unified planning and consolidation\u00a0<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/cereal-docks-slashes-data-prep-time-by-more-than-50-with-unified-planning-and-consolidation\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_676f3498d09a048d94ddc5de44c5e9fe-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_d4e6bfa30bd85f10d987e344fdceff04-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Let&#8217;s see what Board can do for you.<\/h2>\n\n\n\n<p>Get a tour of the Enterprise Planning Platform in action.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/request-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Talk to an expert<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Planning sales through an end-to-end process led by finance and sales managers<\/p>\n","protected":false},"author":1,"featured_media":18571,"template":"","case-study-customer":[603],"case-study-department":[156,894,889,856,857],"case-study-industry":[858],"case-study-country":[904],"decisional-phase":[],"class_list":["post-18564","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-rummo","case-study-department-finance","case-study-department-hr","case-study-department-marketing","case-study-department-sales","case-study-department-supply-chain","case-study-industry-consumer-packaged-goods","case-study-country-italy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Budgeting &amp; Planning at Rummo<\/title>\n<meta name=\"description\" content=\"Planning sales through an end-to-end process led by finance and sales managers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Budgeting &amp; Planning at Rummo\" \/>\n<meta property=\"og:description\" content=\"Planning sales through an end-to-end process led by finance and sales managers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo\" \/>\n<meta property=\"og:site_name\" content=\"Board\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T21:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1200x630_opengraph-case-study_rummo.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo\",\"url\":\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo\",\"name\":\"Sales Budgeting & Planning at Rummo\",\"isPartOf\":{\"@id\":\"https:\/\/www.board.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo.jpg\",\"datePublished\":\"2025-02-20T17:32:54+00:00\",\"dateModified\":\"2025-02-25T21:57:04+00:00\",\"description\":\"Planning sales through an end-to-end process led by finance and sales managers\",\"breadcrumb\":{\"@id\":\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo#primaryimage\",\"url\":\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo.jpg\",\"contentUrl\":\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_rummo.jpg\",\"width\":1920,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.board.com\/customer\/sales-budgeting-planning-rummo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.board.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customers\",\"item\":\"https:\/\/www.board.com\/customers\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sales Budgeting &#038; 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