{"id":19654,"date":"2025-02-20T17:43:52","date_gmt":"2025-02-20T17:43:52","guid":{"rendered":"https:\/\/www.board.com\/customer\/streamlining-sales-promotion-planning-haleon-italy\/"},"modified":"2025-02-25T21:56:04","modified_gmt":"2025-02-25T21:56:04","slug":"streamlining-sales-promotion-planning-haleon-italy","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/customer\/streamlining-sales-promotion-planning-haleon-italy","title":{"rendered":"Streamlined sales and promotion planning at Haleon Italy"},"content":{"rendered":"\t<section id=\"block_eb38d03a9487b7752a52d7ad5e0fb587-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_gsk.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">Streamlined sales and promotion planning at Haleon Italy<\/h1>\n\t\t\t\t\t\t<p><p>Forecasting sales, managing promotions, and optimizing investments with the Enterprise Planning Platform.<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_ac42c52d8808c3ba2833487a66b28871-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/haleon_logo_0-6-768x125.png\" alt=\"Haleon Italy Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Pharmaceutical &amp; Healthcare<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Marketing, Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Global Revenue: <\/strong>\u00a311.3 billion<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Countries: <\/strong>160+<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Employees (Italy): <\/strong>500<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p>Haleon Italy wanted <strong>to evolve its Customer Business Plan (CBP)<\/strong> with a unified solution capable of managing and controlling both forecasts and actual data relating to volumes, revenues, promotions and trade spending. Using the Board platform, the company has gained a CBP solution as a <strong>strategic tool utilized by the Field and Headquarters<\/strong> to create, manage, and display customer business plans in the form of complete annual budgets. Thanks to a <strong>multiple-planning model <\/strong>and its advanced features, Board is used by Haleon Italy in a way that cuts across all their channels as well as the various process stakeholders within the organization.<\/p>\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_59c4df5dbad458329cce69b92cb61d09\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>\u201cThanks to Board\u2019s customer-based planning with Integrated Business Planning (IBP) approach, the interaction between the functions has undoubtedly improved: all the channels are unified into a single tool. All this has increased the percentage of business targets that we are achieving.&quot;\u00a0<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Vincenzo De Renzis<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Sales &amp; Business Development Manager<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n\n<p>Haleon is a world-leading consumer health company. On 18 July 2022, Haleon listed as an independent company on the London and New York stock exchanges. Haleon is the result of the combination of three consumer health businesses, GSK, Novartis and Pfizer, over the last decade. Haleon has a strong portfolio of brands like Sensodyne, Otrivin, Voltaren in categories such as Oral Health, Vitamins, Minerals and Supplements (VMS), Pain, Respiratory, and Digestive.\u00a0<\/p>\n\n\n<p><strong>Haleon in Italy<\/strong> has its headquarters in Milan and a production facility in Aprilia (in the province of Latina), and is:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No. 1 in Italy\u2019s over-the-counter drugs and Consumer Healthcare market<\/strong><\/li>\n<li><strong>No. 1 in Italy\u2019s Oral Care market<\/strong><\/li>\n<li><strong>No. 1 in Italy\u2019s food supplements market.<\/strong><\/li>\n<\/ul>\n\n\n<p><strong>The Aprilia plant<\/strong> is one of the group\u2019s flagship sites because it is one of Haleon&#8217;s biggest production facilities worldwide, producing OTC drugs, food supplements, and probiotics. The plant operates with a workforce of over 400 staff, a\u00a0<strong>production capacity of over 100 million packs per year, and more than 400 SKUs<\/strong>. 90% of the Aprilia plant\u2019s production is for the EMEA Region.<\/p>\n\n\n<p>\u201c<em>At Haleon Italy, we are committed to building a company based on five key qualities:\u201d <\/em><strong>explains Vincenzo de Renzis \u2013 Sales &amp; Business Development Manager, Haleon Italy<\/strong>\u00a0\u2013 <em>\u201ca <strong>growth mindset<\/strong>, aimed at developing ever more value, both for the business and for people; an <strong>agile approach<\/strong>, that can adapt quickly to customers\u2019 requirements; <strong>a close focus on execution, in line with the group\u2019s strategy<\/strong>; and <strong>a digital heart<\/strong>, based on the opportunities offered by <strong>data analytics<\/strong> and digitized information assets to underpin effective decision-making. But <strong>the pivotal point around which all this revolve is the customer, consumer, or patient<\/strong>.\u201d<\/em><\/p>\n\n\n<p>\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>Harnessing the trends of digital transformation in one, user-friendly environment<\/strong><\/h3>\n\n\n<p>To achieve its mission and to stamp these five key qualities on its business processes, Haleon Italy wanted\u00a0<strong>to evolve its Customer Business Plan (CBP)<\/strong> with a unified solution capable of managing and controlling both forecasts and actual data relating to volumes, revenues, promotions and trade spending. The aim was for the CBP solution to be a <strong>strategic tool utilized by the Field Force and Headquarters<\/strong> to create, manage, and display customer business plans in the form of complete annual budgets.<\/p>\n\n\n<p><em>\u201cHaleon Italy already had a CBP solution,<\/em> <em>but \u2013 before the advent of Board \u2013 this was based on a whole range of disparate spreadsheets,\u201d <\/em>recalls Vincenzo de Renzis. In fact, the CBP process used various Excel worksheets for each phase, from the management and control of information on product volume &amp; values, to product expo\/displays phase, and the new product listing phase.<\/p>\n\n\n<p>de Renzis continues, \u201c<strong><em>There were just too many exchanges of Excel worksheets going on between process stakeholders \u2013 consultants, account managers, and colleagues at headquarters \u2013 <\/em><\/strong><em>\u00a0and this took up a huge amount of time every month, carried a high risk of error due to the manual consolidation and alignment of data, and resulted in insufficient transparency and information-sharing between the parties concerned.\u201d<\/em><\/p>\n\n\n<p>Haleon Italy\u2019s management had set itself the goal of simplifying the CPB, in order to free up more time for value-added activities, by cutting time spent on creating macros and dealing with tools and Excel files. To this <strong>end, the project managers benchmarked their \u201cExcel-based\u201d CBP against the opportunities the world of technology and innovation was offering businesses<\/strong>:<\/p>\n\n\n<p>\u201c<em>We realized that, with the \u201cold\u201d CBP, we were unable to follow key trends that were accelerating digitalization and bringing innovation to every modern sector of industry. I\u2019m talking about four aspects in particular:<strong> Big Data<\/strong>, which makes it possible to understand and predict the behavior of customers and competitors more quickly; <strong>technological capabilities<\/strong>, which open up highly advanced analysis options; the <strong>simplicity of applications<\/strong>, which are becoming ever easier and more intuitive to configure and manage; and the <strong>security<\/strong> of the IT infrastructure and architecture, which is both <strong>more robust<\/strong> and <strong>less costly,<\/strong>\u201d <\/em>explains de Renzis.<\/p>\n\n\n<p>Haleon Italy also considered <strong>Gartner\u2019s FP&amp;A Magic Quadrant<\/strong> with a view to identifying the solutions best matching their financial planning and analysis needs. Before long, they were increasingly leaning towards Board, requiring a platform that was both robust and flexible on which they could easily replicate the logic of the <strong>CBP<\/strong> while enjoying all the benefits of the latest technologies. In order to achieve full control of performance alongside the FP&amp;A solution, the software selection managers evaluated other vendors in <strong>Gartner\u2019s BI Magic Quadrant<\/strong>:<\/p>\n\n\n<p><em>\u201cThis was when we noticed that <strong>the only vendor that had the same platform in both the FP&amp;A quadrant and the Business Intelligence quadrant was Board!<\/strong> Following a series of local and international assessments, involving various business functions and with the support of our partner SDG Consulting, we therefore opted for Board,\u201d <\/em>explains de Renzis.<\/p>\n\n\n<p>\u00a0<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>Integrated Sales Planning &amp; Analysis<\/strong><\/h3>\n\n\n<p>\u201c<em>You can think of the Customer Business Plan in Board as an interactive \u201ccontainer\u201d of processes that takes the form of integrated sales plan &amp; analysis. Starting from three basic processes, i.e. defining the <strong>baseline of volumes and pricing<\/strong>, the part dedicated to <strong>promotions<\/strong> and expo\/displays, and the part on <strong>new products<\/strong>, Board creates a profit &amp; loss account by customer and product,\u201d <\/em>explains de Renzis.<\/p>\n\n\n<p>Initially, the planning cycle is fed by a startup determined by the site (Commercial Excellence) and the input of key account managers, who each enter their own plans. The next stage involves an exchange of information with an external trade promotion management application \u2013 which provides Board with the actual data of the promos \u2013 and with the group\u2019s enterprise report planning.<\/p>\n\n\n<p>\u201c<em>Board also potentially communicates with the customer sell-out applications, and with any other type of information source relevant to our sales planning process,\u201d <\/em>adds de Renzis. \u201c<strong><em>Thanks to a multiple-planning model and its advanced features, Board is used by Haleon Italy in way that cuts across all our channels as well as the various process stakeholders within the organization<\/em><\/strong><em>.\u201d<\/em><\/p>\n\n\n<p>Haleon Italy competes on the market through two main channels: the mass market, i.e. major retail chains, including OTC pharmacies in shopping centers (Wellness &amp; Corners); and the dispensing pharmacy channel. The company is gradually developing integrated planning for both of the main channels, including all the channels that the pharmacy sector is divided into, from pharma chains to independent pharmacies; wholesalers to cooperatives; and all the remaining channels, such as online players and hospital pharmacies.<\/p>\n\n\n<p>\u201c<em>For us, each channel or sub-channel is a self-contained planning model that we manage and monitor on Board, thanks in part to the platform\u2019s flexibility. But at the same time, we manage to keep all these models so as to standardize our processes on the basis of a <strong>single point of truth<\/strong>, by conveying the information into a single database that we then use to conduct analyses and make decisions and forecasts,\u201d <\/em>explains de Renzis.<\/p>\n\n\n<p>The Board solution takes a fully-fledged Integrated Business Planning (IBP) approach, which, as de Renzis points out, has the following main benefits for Haleon Italy:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IBP <\/strong>becomes the<strong> driver <\/strong>of business decisions<\/li>\n<li>The process is <strong>collaborative<\/strong> and increases <strong>information transparency<\/strong><\/li>\n<li><strong>Planning is more effective<\/strong> and there are fewer unforeseen issues<\/li>\n<li><strong>The<\/strong> <strong>sales forecast calendar<\/strong> <strong>is aligned with the business planning<\/strong> <strong>calendar<\/strong><\/li>\n<li><strong>Forecasts of all channels are unified<\/strong> into a single planning process, on a single platform.<\/li>\n<\/ul>\n\n\n<p>On this point, de Renzis notes:<\/p>\n\n\n<p>\u201c<em>Thanks to Board\u2019s customer-based planning with IBP approach, the interaction between the functions has undoubtedly improved, thanks in part to the greater visibility of information, which is available to each profiled user at all times, according to their role. In the past we had to draw upon different sources and then deal with the difficult task of trying to knit the various sales forecasts together. <strong>But now, with Board, we have taken out the complexity: all the channels are unified into a single tool<\/strong>, and the alignment of sales forecast scheduling with the business planning calendars has enabled us to streamline the deadlines for all the stakeholders in the sales process. <strong>All this has increased the percentage of business targets that we are achieving<\/strong><\/em><\/p>\n\n\n<p>If we take a closer look at the CBP process implemented with Board at Haleon Italy, we can think of it as being divided into four key steps:<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/gsk_customer_business_plan_with_board_2020-1.png\" alt=\"\" class=\"wp-image-19641\"\/><\/figure>\n\n\n<p>The first step involves <strong>defining the initial parameters<\/strong>, i.e.: customer hierarchy, product pricing, input of contracts and setting sales targets.<\/p>\n\n\n<p>The second step is dedicated to <strong>product volumes<\/strong>, including the input of new ones: \u201c<em>Our company is committed to releasing new products onto the market on an ongoing basis, so it is essential for us to have a CBP tool that enables us to manage the volumes of products that have been launched in the reference year<\/em>,\u201d explains de Renzis.<\/p>\n\n\n<p>In the third step, <strong>the volumes are valued, taking account of promotions and investments<\/strong>. The last step is <strong>reporting<\/strong>, which includes analyses and reports on <strong>customer revenues<\/strong> and <strong>profit &amp; loss<\/strong> for the entire year, <strong>promotions<\/strong>, <strong>spending control<\/strong>, including an analysis of <strong>Return on Investment (ROI)<\/strong>, and assessments and comparisons of various business scenarios, including comparison of the forecasts submitted by sales key account managers during the year.<\/p>\n\n\n<p>Sales key account managers directly determine the volumes and promotions, <strong>the data for which can also be consulted by stakeholders in demand planning and supply chain, as well as by the finance team.<\/strong><\/p>\n\n\n<p>The reporting part has been made accessible to everyone: the CBP application in Board was designed according to a <strong>\u201csegregation of duties\u201d approach<\/strong>, where every business function can view all of the information but they can only modify it if their user profile allows them to.<\/p>\n\n\n<p>\u201c<em>One of the most significant and useful reports we have created with Board is the <\/em><strong>Promo Intensity Index &amp; Distribution report<em>,\u201d<\/em> <\/strong>\u00a0continues de Renzis. \u201c<em>By inputting the key sales account managers\u2019 promotional plans, we can represent the impact that promotions have, or will have, on sell-out in terms of promotional intensity.\u00a0 This means we identify the weighted points of groups of customers planning to launch certain promotions in specific periods and \u2013 <strong>by comparing this representation with the one for the previous year \u2013 we collaborate with the marketing area to work out where to focus the effort<\/strong> of campaigns, external communication and advertising.\u201d <\/em><\/p>\n\n\n<p>In summing up the benefits that Board has brought to Haleon Italy, Vincenzo de Renzis was keen to emphasize the fact that the Intelligent Planning Platform, \u201c<strong><em>Combines two features<\/em> <em>that are rarely found together in the same tool: power and flexibility<\/em><\/strong><em>. Board can be adapted to both current and potential needs and is scalable according to the new product portfolio and new business logic. And at the same time, Board is a stable, reliable, high-performance platform.\u201d<\/em><\/p>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/haleon_logo_0-6-768x125.png\" alt=\"Haleon Italy Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Pharmaceutical &amp; Healthcare<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Marketing, Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Global Revenue: <\/strong>\u00a311.3 billion<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Countries: <\/strong>160+<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Employees (Italy): <\/strong>500<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_0d9cee5a0e6851f710f0cccb660547c2-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">You may also be interested in<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_8e35135e973409ab76ab4cb71ea42e0e-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x1080_VIMEO-thumbnail_Amadori-768x432.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/LogoAmadoriNew-215x47.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Transformation of Demand Planning Processes at the Amadori Group<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/transformation-of-demand-planning-processes-at-the-amadori-group\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_Scandic-Hotels-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/Scandic.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Tourism &amp; Hospitality<\/p>\n\t\t\t\n\t\t\t<p>Annual Planning and Rolling Forecasting at Scandic Hotels<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/annual-planning-and-rolling-forecasting-at-scandic-hotel\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_cereal-docks-group-1-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/360x140_cereal-docks-Logo-215x84.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Cereal Docks slashes data prep time by more than 50% with unified planning and consolidation\u00a0<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/cereal-docks-slashes-data-prep-time-by-more-than-50-with-unified-planning-and-consolidation\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_c5e48e7c7dd0950ac70526f70dc2fa8b-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_727655489f3119b3c0c13286cb89235d-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Let&#8217;s see what Board can do for you.<\/h2>\n\n\n\n<p>Get a tour of the Enterprise Planning Platform in action.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/request-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Talk to an expert<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Forecasting sales, managing promotions, and optimizing investments with the Enterprise Planning Platform.<\/p>\n","protected":false},"author":1,"featured_media":19661,"template":"","case-study-customer":[811],"case-study-department":[889,856],"case-study-industry":[870],"case-study-country":[904],"decisional-phase":[],"class_list":["post-19654","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-haleon-italy","case-study-department-marketing","case-study-department-sales","case-study-industry-pharmaceutical-healthcare","case-study-country-italy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Streamlining Sales Planning at Haleon Italy<\/title>\n<meta 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