{"id":19859,"date":"2025-02-20T17:45:45","date_gmt":"2025-02-20T17:45:45","guid":{"rendered":"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group\/"},"modified":"2025-06-25T11:24:04","modified_gmt":"2025-06-25T11:24:04","slug":"analytics-planning-platform-sella-group","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group","title":{"rendered":"&#8220;Analytics &#038; Planning as a Platform&#8221; at Sella Group"},"content":{"rendered":"\t<section id=\"block_0e6be7505e50b394924e8bc5221bd677-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group.jpg 1280w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group-768x480.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group-480x300.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group-215x134.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group-572x358.jpg 572w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">&#8220;Analytics &#038; Planning as a Platform&#8221; at Sella Group<\/h1>\n\t\t\t\t\t\t<p><p>Creating a data-driven organization and empowering the entire workforce with a self-service approach to information across 20 subsidiaries<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_e7438d60abfde50dad1d99e59d3cb5ee-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/banca-sella_logo-6.png\" alt=\"Sella Group Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Banking &amp; Financial Services<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Finance, Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Subsidiaries: <\/strong>20<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Business lines: <\/strong>5<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Daily users: <\/strong>2000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p>As an innovator in the banking industry, Sella Group sought a more robust platform for analysis, planning, and control which would give the business the agility it needed to monitor its ever-evolving position. Now, using the Board Intelligent Planning Platform, Sella has digitally transformed numerous processes to become a <strong>data-driven organization<\/strong> that <strong>empowers users<\/strong> with self-service access to the information they need, driving <strong>greater visibility of performance across the 20 companies in the group <\/strong>and <strong>aligning financial budgeting and forecasting with the sales network.\u00a0<\/strong><\/p>\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_f4769d85fc2819c2b140965c88445e94\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>The organizational model that we have successfully adopted can be summed up as \u2018Board as a platform\u2019: all of the reporting, analytics, dashboarding, planning and business modelling processes of the 20 companies that make up our Group are perfectly integrated into a single platform.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Alessandro Basile<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Group CFO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n<div class=\"video-block\">\n\t\t\t<div class=\"video-wrap loading ratio ratio-16x9\">\n\t\t\t<button id=\"block_ee42aecd606cbaee2061b67145b1b335-vimeo-play-button\" class=\"video-wrap__play vimeo-button\">\n\t\t\t\t<span class=\"visually-hidden\">Play Video<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"video-wrap__bg\" role=\"img\" aria-label=\"Placeholder\" style=\"background-image: url(https:\/\/i.vimeocdn.com\/video\/1858177085-e607011ca1f4c3600c0d0419bfe7cf200e79486cfce39b983e29d79fc837a8b9-d_1920x1080?&#038;r=pad&#038;region=us)\"><\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t<iframe id=\"block_ee42aecd606cbaee2061b67145b1b335-vimeoVid\" title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/477092079?h=5ad1480923\" class=\"vimeo-video\"  allowfullscreen allow=\"autoplay\" loading=\"lazy\"><\/iframe>\n\t\t<\/div>\n\t\t\n<\/div>\n\n\n<p>Sella Group is a private, independent Italian holding company with offices in Italy and abroad. It has an open attitude and has always seen innovation as the solution to future challenges. The Group\u2019s history is marked by the values of responsibility, love for their customers, passion and meritocracy, and the goal to help customers in their personal and business challenges \u2013 better enabling them to compete in a fast-moving, digitally exponential world.\u00a0<\/p>\n\n\n<p><strong>Sella Group is Italy\u2019s leading player in the eCommerce sector with Axerve, the international payments platform, as well as being one of the best providers of electronic payment systems and digital solutions, such as Hype &#8211; the new way to manage money using a smartphone.<\/strong><\/p>\n\n\n<p>In conjunction with six family members, including brothers and cousins, Gaudenzio Sella (1860-1934)\u00a0<strong>founded Gaudenzio Sella &amp; C in 1886<\/strong>, laying the foundations on which the current Sella Group is built.\u00a0<strong>In 1996, Banca Sella became one of the first banks not only in Italy but the whole of Europe to develop a website and put it online, migrating the entire banking business to digital.<\/strong><\/p>\n\n\n<p>In 2013 it became the first Group in Italy, and again one of the first in Europe, to establish an open banking division. In that same year, the Group inaugurated\u00a0<strong>SellaLab, their innovation center with offices in Milan, Biella, Lecce and Salerno, to support start-ups and businesses with their open innovation and digital transformation processes.<\/strong>\u00a0<\/p>\n\n\n<p>Milan\u2019s Fintech district (Via Sassetti 32, known as S32) was established in 2017 in the presence of Italy\u2019s finance minister. It hosts dozens of national and international open collaborations and fintech initiatives.<\/p>\n\n\n<p>Without compromising on the Group\u2019s traditional values, the holding company\u2019s management is constantly committed to reshaping its mindset and identity in order to establish itself as a global player. \u201cIf there is one perennial feature of our Group, right from its origins, which date back to the 1500s when the Sella family established itself in the textile industry, it is continuous change,\u201d explains\u00a0<strong>Alessandro Basile \u2013 Sella Group\u2019s CFO.<\/strong><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nSella Group\u2019s history could be summed up as 450 years of innovation and self-disruption. As you can see from how we have evolved, innovation has always underpinned our development. Alongside innovation, the second constant is passion for our customers. As part of this journey, the adoption of the Board Intelligent Planning Platform and its gradual extension across the Sella Group matches up perfectly with our approach to technological innovation and self-disruption, and with the importance we attribute to our customers and all stakeholders who come into contact with us, whether directly or indirectly.\u00a0Our strategic goal, our purpose in fact, is to build the financial eco-system of the future, to help people fulfil their ambitions.\n<\/blockquote>\n\n<p>To achieve this purpose,\u00a0<strong>Sella Group has structured its organization into 20 companies<\/strong>\u00a0that provide a vast range of innovative solutions across Italy, Switzerland, Spain, United Kingdom, Romania, United Arab Emirates and India through<strong>\u00a0five Business Lines<\/strong>:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investment Banking<\/strong>\u00a0(market making in the main corporate &amp; investment banking and venture capital markets)<\/li>\n<li><strong>Private Banking<\/strong>\u00a0(investment services, fiduciary services and family office)<\/li>\n<li><strong>Commercial banking <\/strong>(<strong>traditional and online<\/strong>, including consumer credit, insurance broking, property and casualty insurance, P2P, lending and leasing)<\/li>\n<li><strong>Open Banking<\/strong>\u00a0(digital solutions, electronic payments, credit and debit cards, e-commerce)<\/li>\n<li><strong>Information Technology for the banking and financial sector<\/strong>.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\"><strong>The Challenge: Handling increasing analysis requests in real time<\/strong><\/h3>\n\n\n<p>As a result of the difficulties caused by the financial and economic crisis during the period 2008-2012, it became increasingly urgent for Sella Group\u2019s planning &amp; control team to be able to handle a vast number of requests for reports, analyses, and data summaries in real-time.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cAs soon as I was appointed to my current role, I was faced with the need to improve our capacity to provide analytics and significant insights relating to the Group\u2019s data assets. That meant re-defining the logic of our processes, starting \u2013 before we could actually select the software \u2013 by picking a dedicated team,\u201d recalls Alessandro Basile.\n<\/blockquote>\n\n<p>This team was made up of professionals with multi-disciplinary skills \u2013 from IT to finance and project management \u2013 in such a way that it delivered an in-house center of excellence that could take charge of redesigning planning and control processes and &#8211; on this basis &#8211; implement a new software solution.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cWe undertook a long, in-depth software selection process, which highlighted the fact that Board was by far the best platform\u00a0for three main reasons. Firstly, it is an all-in-one solution, in which Performance Management is fully integrated with BI functions. This was one of our key requirements, because\u00a0we needed to have a single platform for analysis, planning &#038; control.\u00a0Secondly, Board has intuitive, native drill-down and drill-through functions that give us a lot of\u00a0agility in terms of data navigation\u00a0and enable us to switch between static displays and dynamic representations of information. Lastly,\u00a0the platform is versatile and can be fully customized, without requiring the user to write any programming code,\u201d explains Basile.\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><strong>The \u201cBoard as a platform\u201d project for the Sella Group\u2019s 20 companies<\/strong><\/h3>\n\n\n<p><em>With Board, we have undertaken a real journey, during which all of the Group\u2019s planning and control processes have undergone substantial remodeling with the aid of Board,<\/em>says Basile. Over the years, the Board project extended to countless areas of the Sella Group, from the reference infrastructure \u2013 in order to have a complete and solid information baseline \u2013 to a vast range of latest generation mobile applications. This helped improve peripheral processes, which particularly involved the sales and headquarters network, and benefited top management up to the CEO.\u00a0<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Monthly economic\/financial\/capital reporting<\/strong>\u00a0for all the Group companies and for the Group on a consolidated basis<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Financial Budgeting and Forecasting<\/strong><\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Sales Analysis &amp; Reporting<\/strong>\u00a0for the entire network (over 2,000 sales staff)<\/li>\n<li style=\"color: #39445d; font-size: 18px;\">Dedicated <strong>dashboarding\u00a0<\/strong>for each sales staff member and Portfolio Analysis<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Benchmark analyses <\/strong>on \u201cvertical\u201d indicators (e.g. geographical areas and market shares etc.)<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Collaborative reporting<\/strong>\u00a0on the Group\u2019s core information<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>KPI analysis<\/strong>\u00a0of significant drivers for budget and actual figures<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Business Model Analysis (BMA)<\/strong>\u00a0\u2013 sustainability analysis in accordance with European guidelines (EBA \u2013 European Banking Authority)<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Dashboarding connected to the start-up of each new business<\/strong><\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Dashboarding and self-dashboarding for each manager<\/strong>\u00a0(in the network and at Headquarters)<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Google Analytics connector for reading and analyzing information relating to website traffic and onboarding (conversion rate)<\/strong><\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>Daily Group Indicators (showing financial indicators, including daily margins, and industrial drivers, including of strategic transformation)<\/strong><\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nThe organizational model that we have successfully adopted can be summed up as \u2018Board as a platform\u2019: all of the reporting, analytics, dashboarding, planning and business modelling processes of the 20 companies that make up our Group are perfectly integrated into a single platform,\u201d says Basile. \u201cThis is an enormous advantage for myriad reasons, the most important of which are: the quality and completeness of the data, the speed and effectiveness of business information delivery, and collaboration between the various stakeholders, starting from shared data.\n<\/blockquote>\n\n<p style=\"color: #39445d; font-size: 18px;\">The Sella Group opted to implement Board by dividing it into two levels:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li style=\"color: #39445d; font-size: 18px;\"><strong>the layer composed of the Board database,<\/strong>\u00a0which consolidates information from the organization\u2019s various sources, mainly from the DBUs and departmental systems<\/li>\n<li style=\"color: #39445d; font-size: 18px;\"><strong>the layer dedicated to the applications built with Board by each Sella Group Company<\/strong>.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nWith the \u2018Board as a platform\u2019 organizational model, we have achieved full consolidation and coordination of our Performance Management and Business Intelligence activities,\u201d continues Basile. \u201cEach of our 20 Group companies needed different custom functions over the years, and as the Headquarters planning and control team, we could not meet these needs effectively, for the simple reason that only the managers of each company have a really clear idea of which operational details they need. Thanks to the two-layer structure, each company can build and customize its own application to match the needs of its own structure and \u2013 at the same time \u2013 operate within a shared framework, thereby aiming at the same general Group goal.\n<\/blockquote>\n\n<p style=\"color: #39445d; font-size: 18px;\">Collaboration and sharing between the various Sella Group companies is also facilitated by the fact that data is not represented in separate reports disconnected from the database layer and the Board applications layer, but can be viewed on what the Sella Group calls the\u00a0<strong>\u201cReporting Portal\u201d: a single access point to all information, intended to represent business planning and performance data<\/strong>, which can be accessed via the company intranet.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nBoard is the environment in which we conduct business analyses in real time and discuss our results, even during meetings rather than at a later date as we always had to previously. With the reporting portal, we have provided a &#8216;home&#8217; for all the reports we had created with Board: at present, all 5,000 employees have access to these, with various levels of permission depending on their role, from branch sales executive to CEO,\u201d\u00a0explains Basile. \u201cI am also proud to say that we were the first bank in Europe to implement a\u00a0direct connector with Google Analytics. This enables Board to communicate with this vital tool to read data about our website traffic in real time: These data feed a dashboard built on Board, which provide us with\u00a0daily conversion rate data regarding visits to our websites, so that we have a really clear picture of our Customer Journey.\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Dashboarding for over 2,000 sales accounts: Financial Budgeting &amp; Forecasting aligned with the sales network<\/h3>\n\n\n<p style=\"color: #39445d; font-size: 18px;\">The \u201cBoard as a platform\u201d model not only enables Sella Group to have all its financial planning and forecasting processes integrated into a single environment, that performs analysis and reporting tasks. It also enables it to connect these processes with the entire sales network, which in turn makes a major contribution to target setting and improves sales and economic results. This led to the development of one of Board\u2019s key features &#8211; its ability to deploy an end-to-end process that includes strategic, financial, and operational dimensions alike. \u00a0<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nTo implement this project, we started from our strategic goal: the customer. We wanted to manage our relationship with customers as effectively as possible. So, we collected feedback on the requirements of our network sales staff, who \u2013 before we adopted Board \u2013 were in a difficult situation because the way we managed and controlled our data was no longer in line with the times. That is why we decided to build dashboards dedicated to our sales staff, first at branch level, then at individual salesperson level. We currently have over 2,000 sales staff, each with their own dashboard for composing portfolios,\u201d explains Basile. \u201cAs we started issuing dashboards to our sales staff, we soon found that everybody wanted one, it triggered a chain reaction that I called the \u201ciPhone effect\u201d!\u00a0In these dashboarding applications we combined the data quality and effective insights that they offer, with an attractive look &#038; feel (designed in conjunction with the network managers) and an intuitive way of representing information.\n<\/blockquote>\n\n<p style=\"color: #39445d; font-size: 18px;\">In fact, one of the key features of the applications built with Board is their outstanding level of usability, a vitally important aspect, especially when you have lots of users and lots of screens and dashboards. As Basile recalls, to help users find their way around the myriad of applications created with the decision-making platform, Sella Group decided to implement a Google-like search engine to create a top-class user experience. Thanks to this search engine, users can quickly and easily locate the information they need at a specific moment in their working day, on their own device.\u00a0<\/p>\n\n\n<p style=\"color: #39445d; font-size: 18px;\"><em>\u201cThis is what we were asked for by our managers, who we see as our \u201cinternal customers,\u201d explains Basile. \u201cHere in the planning and control team, we are like a start-up that has set itself the goal of supplying its clients \u2013 our colleagues in the organization \u2013 with highly attractive, usable applications, capable of yielding significant insights.\u00a0<strong>With over 1,000 screens and an average of about 2,000 Board-connected users per day, usability is undoubtedly an essential requirement for the quality and efficiency of our work.\u201d<\/strong>\u00a0<\/em><\/p>\n\n\n<p style=\"color: #39445d; font-size: 18px;\"><strong>With the introduction of these applications, the main growth indicators of the sales network, and so customer service, started showing a noticeable improvement.\u00a0<\/strong>To take one example: the \u201cperforming customers\u201d indicator, which relates to those customers who make the most use of Sella Group services, rose from 0.5% to 3%. This trend turned out to be a driver of increased digitalization and automation across the Group: a digital transformation that was requested by the organization\u2019s own stakeholders.<\/p>\n\n\n<h3 class=\"wp-block-heading\">From \u201creport producers\u201d to \u201cbusiness partners\u201d<\/h3>\n\n\n<p style=\"color: #39445d; font-size: 18px;\">The analytics and reporting applications were further expanded with the creation of dashboards dedicated to \u201cvertical\u201d topics; benchmarks relating to markets shares and active rates by technical form and province, which could all be accessed and browsed online from the user\u2019s own device. The verticalized dashboards are presented to the \u201cinternal customers\u201d of each Group business to provide a daily overview(or at most a weekly overview), where, before the introduction of Board, they were only able to get a quarterly representation of the information. This further digitalization has yielded another major benefit: the time that was previously used to discuss how to sort out the reports (manually) is now used to interpret data proactively and improve decision-making, whether by a strategic or more operational nature.<\/p>\n\n\n<p style=\"color: #39445d; font-size: 18px;\"><strong>On this journey towards digitalization with Board, Sella Group increasingly considered the drivers that were not merely of a financial nature, i.e. the volumes and prices for each income stream.<\/strong>\u00a0For this purpose, for each of the Group\u2019s Business Units, the quantities allocated to customers and the related individual margins were first mapped so as to obtain a better understanding of the phenomena from a strictly analytical point of view.\u00a0<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cUsing this mapping as a starting point,\u00a0we managed to switch from a \u201clag\u201d set of financial indicators, which by definition are already old by the time they make it onto paper \u2013 so to speak \u2013 to a \u201clead\u201d set of indicators, which give us a prompt understanding of how the financial indicator is likely to move in the future, by analyzing its industrial genesis,\u201d recalls Basile.\n<\/blockquote>\n\n<p style=\"color: #39445d; font-size: 18px;\">Thanks to the introduction of these innovations with Board, Sella Group\u2019s controllers can now establish proper partnerships with the organization\u2019s managers based on analysis of the available data and shared knowledge.\u00a0<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cOur planning and control team, which is made up of about 60 people, was asked to change its mindset and make the transition from straightforward report producers to fully fledged business partners of the Group,\u201d points out Basile. \u201cThe production of reports is now entrusted to \u201cmachines\u201d and software, which actually generate them more quickly, precisely and correctly. This is a plus not only in terms of report quality, but also in terms of the time saved by our team members, which they can then spend on tasks with higher added value.\u00a0In fact, our finance professionals can now make the most of their intelligence to challenge the business, on the basis of those automatically produced reports. This turns our team into a useful source of guidance for the business, while the reports are seen increasingly as a commodity.\u00a0This evolution in the mindset of our analysts happened thanks to Board.\u201d\n<\/blockquote>\n\n<p style=\"color: #39445d; font-size: 18px;\">And it was not confined to only the finance team analysts \u00a0but also extended to decision-makers and top executives. In fact the process of digital dashboarding is becoming established at Sella Group as a response to the needs of individual managers, both when starting a new business and retrospectively for businesses that are already up and running:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cHere in the planning and control team, we have introduced a clear and specific organizational principle with the aid of Board:\u00a0when we launch a new business and the product is then released onto the market, we have made it a requirement that a dedicated dashboard must be in place to show the daily performance of that product. The dashboard is built with the full collaboration of the management of the business concerned. While the need to apply this principle might have looked like an over-stringent requirement at first,\u00a0all our personnel now see it as an extremely useful commodity,\u201d exclaims Basile.\u00a0\n<\/blockquote>\n\n<h5 class=\"wp-block-heading\" style=\"color: #39445d; font-size: 1.22222rem;\"><strong>Automated sustainability analysis and management scenarios, in accordance with European guidelines<\/strong><\/h5>\n\n\n<p style=\"color: #39445d; font-size: 18px;\">Since it includes several companies in the banking and financial services sector, the Sella Group is required to comply with European Banking Authority (EBA) guidelines. To achieve this, the holding company has built a Business Model Analysis environment on Board for the purpose of managing and using specific views for sustainability analysis: \u201c<em>By using analytical models developed on Board, we have equipped our company with\u00a0<strong>a cross-company representation for all 20 Group companies.<\/strong>\u00a0This has enabled us to automate the periodic sustainability analyses in accordance with EBA guidelines:\u00a0<strong>for each business line, we have periodic online reports that show us profitability and development potential in terms of margins, according to various parameters and scenarios<\/strong><\/em><strong>,\u201d<\/strong>\u00a0explains Basile.<\/p>\n\n\n<h3 class=\"wp-block-heading\">\u201cOur CEO makes extensive use of Board\u201d<\/h3>\n\n\n<p style=\"color: #39445d; font-size: 18px;\">Each manager can access information about their own target and key results, which \u2013 since it is defined on the basis of a solid, complete and accurate baseline\u2026in other words the Board database \u2013 is aligned with both the finance area results and execution results. Sella Group\u2019s organization chart has been replicated in the Board environment so as to enable each stakeholder to find their way around the organization\u2019s various component parts in order to check and assess business performance in terms of financial results, KPIs, and Key results. \u00a0Additionally, a dashboard with daily Group data has been made available to the CEO and all other C-level staff in multi-device mode:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nBy combining about 20 KPIs, the dashboard enables our top managers and CEO to see the main business-as-usual and transformation indicators dynamically and in real time from any device, with a single click. This view also includes margins, which \u2013 as is widely known \u2013 are not easy to monitor and analyze in the banking world because there is no actual \u201ccash desk\u201d, in the way there is in major retail chains. Gathering information about margins, in the face of the diversification of the products sold by a bank, is by no means simple.\u00a0Thanks to Board, we have managed to implement daily monitoring of margins, which helps us take immediate decisions if we find that actual figures are deviating too far from our budget figures.\u00a0So, it is no coincidence that\u00a0this dashboard is one of the tools our CEO uses most of all!\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Becoming a data-driven organization<\/h3>\n\n\n<p style=\"color: #39445d; font-size: 18px;\">Having first dedicated a wide range of Board applications to the sales network, in full integration with Headquarters,<strong>\u00a0the planning and control team then decided to digitalize the analysis tasks of the 600-plus managers working at Sella Group headquarters<\/strong>, in order to complete the project of creating a data-driven organization. To achieve this, a\u00a0<strong>self-dashboarding tool\u00a0<\/strong>was developed with Board to make the managerial functions both autonomous and responsible for their performance:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u201cAt Headquarters we have to respond to the needs of 600 organizational units (areas\/offices\/services) and their dedicated managers. So, enabling our staff to create, monitor and maintain their own dashboards gives us an enormous competitive advantage in terms of the Group\u2019s efficiency and effectiveness.\u00a0Board\u2019s self-dashboarding tool gives our managers a set of data and indicators that each of them can use according to their business needs. Together with this tool, we also have a wizard, built on Board, which enables individual managers to choose which information to include in their dashboard and then publish. All this is done automatically, without needing to know any programming languages or having any other specific IT knowledge, but simply by selecting the set of indicators that enables you to monitor your work most effectively,\u201d says Basile.\n<\/blockquote>\n\n<p style=\"color: #39445d; font-size: 18px;\">Board\u2019s self-service technology has enabled the managers of the various Sella Group companies and their individual businesses to boost capacity and interpret their data and the development drivers of their activity, autonomously, while still sharing the same work environment with the others and the same sets of data on the Board platform.\u00a0<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\nWith approximately 800,000 logins to Board per year \u2013 representing a year-on-year increase of 30% \u2013 2,000 Board users connected (which also represents an increase) and approximately 1,000 screens regarding Performance Management, Analytics, Dashboarding and Data Quality\u00a0\u2013 automatically checked and updated by Board twice a day,\u00a0it is fair to say that Sella Group has made plenty of progress towards becoming a fully-fledged data-driven organization.\u00a0And we have no intention of stopping here with Board: in the near future we want to implement the platform\u2019s What-if Analysis and Artificial Intelligence functions so that we can forecast the economic impact of potential changes in market scenarios more effectively, for example by simulating the impact of a daily or periodic change in GDP on the business in question. We also intend to use Board\u2019s machine-learning capabilities to continuously improve our forecasting capacity, thus also increasing the challenge to the business\u201d concludes Basile.\n<\/blockquote>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/banca-sella_logo-6.png\" alt=\"Sella Group Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Banking &amp; Financial Services<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Finance, Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Subsidiaries: <\/strong>20<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Business lines: <\/strong>5<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Daily users: <\/strong>2000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_7123da7c7be9d8821d3bdd1d6252d81b-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">You may also be interested in<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_c007fa68710a01e0752f9bba42964596-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x1080_VIMEO-thumbnail_Amadori-768x432.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/LogoAmadoriNew-215x47.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Transformation of Demand Planning Processes at the Amadori Group<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/transformation-of-demand-planning-processes-at-the-amadori-group\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_Scandic-Hotels-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/Scandic.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Tourism &amp; Hospitality<\/p>\n\t\t\t\n\t\t\t<p>Annual Planning and Rolling Forecasting at Scandic Hotels<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/annual-planning-and-rolling-forecasting-at-scandic-hotel\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_cereal-docks-group-1-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/360x140_cereal-docks-Logo-215x84.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Cereal Docks slashes data prep time by more than 50% with unified planning and consolidation\u00a0<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/cereal-docks-slashes-data-prep-time-by-more-than-50-with-unified-planning-and-consolidation\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_6254fe51b2a2ca1333b27794149e939c-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_077ed8142a01529a2cbabee9f701ef16-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Let&#8217;s see what Board can do for you.<\/h2>\n\n\n\n<p>Get a tour of the Enterprise Planning Platform in action.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/request-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Talk to an expert<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"<p>Creating a data-driven organization and empowering the entire workforce with a self-service approach to information across 20 subsidiaries<\/p>\n","protected":false},"author":1,"featured_media":92372,"template":"","case-study-customer":[843],"case-study-department":[156,856],"case-study-industry":[860],"case-study-country":[904],"decisional-phase":[],"class_list":["post-19859","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-sella-group","case-study-department-finance","case-study-department-sales","case-study-industry-banking-financial-services","case-study-country-italy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cAnalytics &amp; Planning as a Platform\u201d at Sella Group<\/title>\n<meta name=\"description\" content=\"Creating a data-driven organization and empowering the entire workforce with a self-service approach to information\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cAnalytics &amp; Planning as a Platform\u201d at Sella Group\" \/>\n<meta property=\"og:description\" content=\"Creating a data-driven organization and empowering the entire workforce with a self-service approach to information\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group\" \/>\n<meta property=\"og:site_name\" content=\"Board\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T11:24:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1200x627_opengraph_board_video_banca-sella-group_en.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group\",\"url\":\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group\",\"name\":\"\u201cAnalytics & Planning as a Platform\u201d at Sella Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.board.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group.jpg\",\"datePublished\":\"2025-02-20T17:45:45+00:00\",\"dateModified\":\"2025-06-25T11:24:04+00:00\",\"description\":\"Creating a data-driven organization and empowering the entire workforce with a self-service approach to information\",\"breadcrumb\":{\"@id\":\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group#primaryimage\",\"url\":\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group.jpg\",\"contentUrl\":\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1280x800_wordpress_Banca-Sella-Group.jpg\",\"width\":1280,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.board.com\/customer\/analytics-planning-platform-sella-group#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.board.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customers\",\"item\":\"https:\/\/www.board.com\/customers\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"&#8220;Analytics &#038; 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