{"id":24183,"date":"2025-02-20T11:57:08","date_gmt":"2025-02-20T11:57:08","guid":{"rendered":"https:\/\/www.board.com\/resources\/4-steps-transforming-cpg-data-actionable-insights\/"},"modified":"2025-02-25T17:33:59","modified_gmt":"2025-02-25T17:33:59","slug":"4-steps-transforming-cpg-data-actionable-insights","status":"publish","type":"resource","link":"https:\/\/www.board.com\/resources\/4-steps-transforming-cpg-data-actionable-insights","title":{"rendered":"4 Steps to Transforming CPG Data into Actionable Insights"},"content":{"rendered":"\t<section id=\"block_4e8e7cdd6996e4640496c792be9a2aab-\" class=\"block block--spc columns-block block-hero-bubble grid grid--2 block-margin-bottom\">\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"column-content d-flex align-items-center\">\n\t\t<div class=\"hero-grad-left\">\n\t\t\t<div class=\"hero-grad-copy\">\n\t\t\t\t\t\t\t\t\n\t\n\t<h1 class=\"wp-block-heading\">4 Steps to Transforming CPG Data into Actionable Insights<\/h1>\n\t\n\n\t\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t\t<div class=\"column-content text-start align-self-start\">\n\t\t<div class=\"hero-grad-right\">\n\t\t\n\t\t\t\t\t<img decoding=\"async\" class=\"hero-bubbles-bg hero-bubbles-bg--large\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/bubbles.svg\" alt=\"\" \/>\n\t\t\n\t\t\n\t\n\n<div style=\"position: relative; z-index: 0;\" class=\"wp-block-boardflow-marketo-board-marketo-form\">\n\n      <div class=\"form-wrapper\">\n    \n    <div class=\"form-renderer-wrapper\">\n\n      \n        \n        <div class=\"mktoForm\" aria-disabled=\"true\" data-init=\"marketo-form\" data-marketo=\"6999\" data-success-url=\"https:\/\/www.board.com\/thank-you-resource\" data-tracking-category=\"document\" data-additional-params=\"formType:document\" data-submit-loading-label=\"Just a moment...\" data-on-variant-reset-load=\"boardflow_marketo_form_on_variant_reset_load\">\n          <div class=\"mktoFormRow\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>          <\/div>\n          <div class=\"mktoFormRow\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>          <\/div>\n          <div class=\"mktoFormRow\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>          <\/div>\n\n          <div class=\"mktoFormRow full-width mb-3\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n              <div class=\"mktoOffset\"><\/div>\n              <div class=\"mktoFieldWrap mktoRequiredField placeholder-wave\">\n                <span class=\"placeholder w-75\">&nbsp;<\/span>\n                <div class=\"mktoGutter mktoHasWidth\"><\/div>\n                <div class=\"mktoClear\"><\/div>\n              <\/div>\n              <div class=\"mktoClear\"><\/div>\n            <\/div>\n\n          <\/div>\n\n          <div class=\"mktoButtonRow\">\n            <span class=\"mktoButtonWrap mktoSimple placeholder-wave\">\n              <button disabled type=\"submit\" class=\"mktoButton placeholder rounded-pill bg-blue\">&nbsp;<\/button>\n            <\/span>\n          <\/div>\n        <\/div>\n\n          <\/div>\n\n        <\/div>\n  <\/div>\n\t\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_f235a6129b005479649dabcceab543b7-1\" class=\"block block--spc columns-block \">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<div id=\"block_d05cf4873d853c5dbc5ae7371550805e\" class=\"column-content   text-start align-self-start\">\n\t\t\n\t\n<p>Consumer packaged goods (CPG) companies have always been innovative when it comes to go-to-market strategies and operations. They\u2019ve had to be; consumer behavior and customer demands are constantly evolving, the economy is fluctuating, and technology is advancing at an unprecedented pace.<\/p>\n\n\n<p>Now, as the effects of the pandemic slowly fade, CPG companies must return to innovation and growth. But before that can happen, they need to think about the areas that were most affected by the COVID crisis and take steps to make their operations even more resilient.<\/p>\n\n\n<p><strong>Download this eBook to find out:<\/strong><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>How to overcome several key CPG planning and analytics challenges<\/li>\n<li>Why an advanced S&amp;OP and IBP strategy is essential to success<\/li>\n<li>How to drive a consumer-first mindset across the business<br><br><\/li>\n<\/ul>\n\n\t\n\t<\/div>\n\n\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t\t<section id=\"block_907625a2a948bb6850b24e9d864b433c-2\" class=\"block block--spc columns-block block-title-template pb-0 block-title-resource\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\t\n\t<h2 class=\"wp-block-heading has-text-align-center visual-h2\">You may also be interested in<\/h2>\n\t\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t\t<section id=\"block_9df5c9f756fe127aa132bc8ab7e4b55b-3\" class=\"block block--spc block-resource-documents-guides-feed columns-block grid grid--3 spacing-md  cs-single-block-wrap cs-single-case-studies-card-feed\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t<article class=\"card card--resource\">\n\t\t\t\t<div class=\"ratio ratio-16x9\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/08\/1280x800_wordpress_document_IHL-Distortion-Study-768x480.jpg\" alt=\"\" loading=\"lazy\">\t\t<\/div>\n\n\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/resources?categories%5B%5D=4511\" class=\"card-cat btn-link btn-link--primary\">\n\t\t\t\t\tResearch\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<h2 class=\"card-title\">\n\t\t\t\tFixing Inventory Distortion\t\t\t<\/h2>\n\n\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/resources\/fixing-inventory-distortion\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/icons\/document.svg\" alt=\"\" height=\"22\" width=\"22\">\n\t\t\t\t<span>Download the research<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n\t\t<article class=\"card card--resource\">\n\t\t\t\t<div class=\"ratio ratio-16x9\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1280x800_Board_wordpress_Summer-Podcast-series_Episode-5-768x480.jpg\" alt=\"\" loading=\"lazy\">\t\t<\/div>\n\n\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/resources?categories%5B%5D=4481\" class=\"card-cat btn-link btn-link--primary\">\n\t\t\t\t\tPodcast\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<h2 class=\"card-title\">\n\t\t\t\tThe Boardroom Forecast: Being Data-Driven, Scenario Planning for Financial Leaders\t\t\t<\/h2>\n\n\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/resources\/the-boardroom-forecast-being-data-driven-scenario-planning-for-financial-leaders\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/icons\/document.svg\" alt=\"\" height=\"22\" width=\"22\">\n\t\t\t\t<span>Listen to the podcast<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n\t\t<article class=\"card card--resource\">\n\t\t\t\t<div class=\"ratio ratio-16x9\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1280x800_Board_wordpress_Summer-Podcast-series_Episode-4-768x480.jpg\" alt=\"\" loading=\"lazy\">\t\t<\/div>\n\n\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/resources?categories%5B%5D=4481\" class=\"card-cat btn-link btn-link--primary\">\n\t\t\t\t\tPodcast\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<h2 class=\"card-title\">\n\t\t\t\tThe Boardroom Forecast: Turning Volatility into Victory\t\t\t<\/h2>\n\n\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/resources\/the-boardroom-forecast-turning-volatility-into-victory\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/icons\/document.svg\" alt=\"\" height=\"22\" width=\"22\">\n\t\t\t\t<span>Listen to the podcast<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/section>\n\n\t\t<section id=\"block_9548f137559ea58764b2ce455c19d141-4\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Let&#8217;s see what Board can do for you.<\/h2>\n\n\n\n<p>Get a tour of the Enterprise Planning Platform in action.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/request-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Talk to an expert<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"<p>How CPG companies are overcoming key planning and analytics challenges to drive growth<\/p>\n","protected":false},"author":1,"featured_media":24190,"template":"","resource-category":[14],"resource-department":[937],"decisional-phase":[384],"industry":[382,360,446],"line_of_business":[365],"class_list":["post-24183","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-document","resource-department-all","decisional-phase-awareness","industry-food-beverage","industry-manufacturing","industry-personal-care","line_of_business-not-assigned"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Steps to Transforming CPG Data into Actionable Insights<\/title>\n<meta name=\"description\" content=\"How to overcome key CPG planning and analytics challenges and drive growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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