{"id":79285,"date":"2025-02-20T11:57:08","date_gmt":"2025-02-20T11:57:08","guid":{"rendered":"https:\/\/www.board.com\/resources\/4-schritte-zur-umwandlung-von-cpg-daten-nuetzliche-erkenntnisse\/"},"modified":"2025-02-25T20:35:11","modified_gmt":"2025-02-25T20:35:11","slug":"4-schritte-zur-umwandlung-von-cpg-daten-nuetzliche-erkenntnisse","status":"publish","type":"resource","link":"https:\/\/www.board.com\/de\/ressourcen\/4-schritte-zur-umwandlung-von-cpg-daten-nuetzliche-erkenntnisse","title":{"rendered":"4 Schritte zur Umwandlung von CPG-Daten in n\u00fctzliche Erkenntnisse"},"content":{"rendered":"\t<section id=\"block_09962039621bd6016d22d47212edd378-\" class=\"block block--spc columns-block block-hero-bubble grid grid--2 block-margin-bottom\">\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/de\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"column-content d-flex align-items-center\">\n\t\t<div class=\"hero-grad-left\">\n\t\t\t<div class=\"hero-grad-copy\">\n\t\t\t\t\t\t\t\t\n\t\n\t<h1 class=\"wp-block-heading\">4 Schritte zur Umwandlung von CPG-Daten in n\u00fctzliche Erkenntnisse<\/h1>\n\t\n\n\t\n\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t\t<div class=\"column-content text-start align-self-start\">\n\t\t<div class=\"hero-grad-right\">\n\t\t\n\t\t\t\t\t<img decoding=\"async\" class=\"hero-bubbles-bg hero-bubbles-bg--large\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/bubbles.svg\" alt=\"\" \/>\n\t\t\n\t\t\n\t\n\n<div style=\"position: relative; z-index: 0;\" class=\"wp-block-boardflow-marketo-board-marketo-form\">\n\n      <div class=\"form-wrapper\">\n    \n    <div class=\"form-renderer-wrapper\">\n\n      \n        \n        <div class=\"mktoForm\" aria-disabled=\"true\" data-init=\"marketo-form\" data-marketo=\"6999\" data-success-url=\"https:\/\/www.board.com\/de\/vielen-dank-dokument\" data-tracking-category=\"document\" data-additional-params=\"formType:document\" data-submit-loading-label=\"Just a moment...\" data-on-variant-reset-load=\"boardflow_marketo_form_on_variant_reset_load\">\n          <div class=\"mktoFormRow\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>          <\/div>\n          <div class=\"mktoFormRow\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>          <\/div>\n          <div class=\"mktoFormRow\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n\t<div class=\"mktoOffset\"><\/div>\n\t<div class=\"mktoFieldWrap\">\n\t\t<div class=\"mktoLabel mktoHasWidth\">\n\t\t\t&nbsp;\n\t\t<\/div>\n\t\t<div class=\"mktoGutter mktoHasWidth\"><\/div>\n\t\t<div class=\"mktoField placeholder-wave\">\n\t\t\t<div class=\"placeholder\">&nbsp;<\/div>\n\t\t<\/div>\n\t\t<span class=\"mktoInstruction\"><\/span>\n\t\t<div class=\"mktoClear\"><\/div>\n\t<\/div>\n\t<div class=\"mktoClear\"><\/div>\n<\/div>          <\/div>\n\n          <div class=\"mktoFormRow full-width mb-3\">\n            <div class=\"mktoFieldDescriptor mktoFormCol\">\n              <div class=\"mktoOffset\"><\/div>\n              <div class=\"mktoFieldWrap mktoRequiredField placeholder-wave\">\n                <span class=\"placeholder w-75\">&nbsp;<\/span>\n                <div class=\"mktoGutter mktoHasWidth\"><\/div>\n                <div class=\"mktoClear\"><\/div>\n              <\/div>\n              <div class=\"mktoClear\"><\/div>\n            <\/div>\n\n          <\/div>\n\n          <div class=\"mktoButtonRow\">\n            <span class=\"mktoButtonWrap mktoSimple placeholder-wave\">\n              <button disabled type=\"submit\" class=\"mktoButton placeholder rounded-pill bg-blue\">&nbsp;<\/button>\n            <\/span>\n          <\/div>\n        <\/div>\n\n          <\/div>\n\n        <\/div>\n  <\/div>\n\t\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_e48b7df4a2111e14ff7ac78f37c965c7-1\" class=\"block block--spc columns-block \">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<div id=\"block_4adbc9218a0b752249762eefa059a6a8\" class=\"column-content   text-start align-self-start\">\n\t\t\n\t\n<p>Die Konsumg\u00fcterindustrie (Consumer Packaged Goods (CPG)) Unternehmen war schon immer innovativ, was Go-to-Market-Strategien und -abl\u00e4ufe betrifft. Aus mehreren Gr\u00fcnden ist das auch erforderlich. Das Konsumverhalten und die Kundenanforderungen entwickeln sich st\u00e4ndig weiter, die Wirtschaft schwankt und die Technologie schreitet in einem noch nie dagewesenen Tempo voran.<\/p>\n\n\n<p>Jetzt, wo die Auswirkungen der Pandemie langsam nachlassen, m\u00fcssen CPG-Unternehmen wieder zu Innovation und Wachstum zur\u00fcckkehren. Bevor dies jedoch geschehen kann, m\u00fcssen sie \u00fcber die Bereiche nachdenken, die von der COVID-Krise am meisten betroffen waren und Ma\u00dfnahmen ergreifen, um ihren Betrieb widerstandsf\u00e4higer zu machen.<\/p>\n\n\n<p><strong>Laden Sie dieses eBook herunter und finden Sie heraus:\u00a0<\/strong><\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>wie Sie verschiedene im CPG-Bereich vorherrschende Planungs- und Analytics-Herausforderungen meistern<\/li>\n<li>warum eine moderne Sales- &amp; Operations-Planung sowie eine integrierte Business-Planung f\u00fcr den Erfolg unerl\u00e4sslich sind<\/li>\n<li>wie man eine kundenorientierte Denkweise im gesamten Unternehmen f\u00f6rdert<br><br><\/li>\n<\/ul>\n\n\t\n\t<\/div>\n\n\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t\t<section id=\"block_03580044682fc9dd44e4d560b25d7b71-2\" class=\"block block--spc columns-block block-title-template pb-0 block-title-resource\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\t\n\t<h2 class=\"wp-block-heading has-text-align-center visual-h2\">Vielleicht sind Sie auch daran interessiert<\/h2>\n\t\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t\t<section id=\"block_f793a6f6a1635907b4f0637641f437e4-3\" class=\"block block--spc block-resource-documents-guides-feed columns-block grid grid--3 spacing-md  cs-single-block-wrap cs-single-case-studies-card-feed\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t<article class=\"card card--resource\">\n\t\t\t\t<div class=\"ratio ratio-16x9\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/05\/1280x800_featured-image_Impact_Report-768x480.jpg\" alt=\"\" loading=\"lazy\">\t\t<\/div>\n\n\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/de\/ressourcen?categories%5B%5D=189\" class=\"card-cat btn-link btn-link--primary\">\n\t\t\t\t\tAnalysten-Report\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<h2 class=\"card-title\">\n\t\t\t\tImpact Report \u2013 Excellence in Enterprise Intelligence\t\t\t<\/h2>\n\n\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/de\/ressourcen\/impact-report-excellence-in-enterprise-intelligence\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/icons\/document.svg\" alt=\"\" height=\"22\" width=\"22\">\n\t\t\t\t<span>Download the analysten-report<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n\t\t<article class=\"card card--resource\">\n\t\t\t\t<div class=\"ratio ratio-16x9\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/04\/1280x800_thumbnail_Gartner-MQ-for-Financial-Close-and-Consolidation-768x480.jpg\" alt=\"\" loading=\"lazy\">\t\t<\/div>\n\n\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/de\/ressourcen?categories%5B%5D=189\" class=\"card-cat btn-link btn-link--primary\">\n\t\t\t\t\tAnalysten-Report\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<h2 class=\"card-title\">\n\t\t\t\t2025 Gartner\u00ae Magic Quadrant\u2122 f\u00fcr Finanzkonsolidierungs- und Abschluss-L\u00f6sungen (FCCS)\t\t\t<\/h2>\n\n\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/de\/ressourcen\/2025-gartner-magic-quadrant-fuer-finanzkonsolidierungs-und-abschluss-loesungen-fccs\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/icons\/document.svg\" alt=\"\" height=\"22\" width=\"22\">\n\t\t\t\t<span>Download the analysten-report<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n\t\t<article class=\"card card--resource\">\n\t\t\t\t<div class=\"ratio ratio-16x9\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/de_teaser_trend_report_400x300t.png\" alt=\"\" loading=\"lazy\">\t\t<\/div>\n\n\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/de\/ressourcen?categories%5B%5D=189\" class=\"card-cat btn-link btn-link--primary\">\n\t\t\t\t\tAnalysten-Report\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<h2 class=\"card-title\">\n\t\t\t\tK\u00fcnstliche Intelligenz wird zum Treiber des digitalen Umbruchs\t\t\t<\/h2>\n\n\t\t\t\t\t\t<a href=\"https:\/\/www.board.com\/de\/ressourcen\/kuenstliche-intelligenz-wird-zum-treiber-des-digitalen-umbruchs\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/icons\/document.svg\" alt=\"\" height=\"22\" width=\"22\">\n\t\t\t\t<span>Download the analysten-report<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/article>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/section>\n\n\t\t<section id=\"block_8b14a7b9689aaed4ccdaa23db3f2a779-4\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Sehen Sie selbst, was Board f\u00fcr Sie tun kann.<\/h2>\n\n\n\n<p>Sehen Sie sich unsere Enterprise Planning Platform in Aktion an.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/de\/demo-anfordern\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Sprechen Sie mit einem Experten<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"<p>Wie CPG-Unternehmen Herausforderungen bei Planung und Analytics meistern und ihr Wachstum steigern<\/p>\n","protected":false},"author":1,"featured_media":24192,"template":"","resource-category":[196],"resource-department":[2416],"decisional-phase":[4250],"industry":[4279,4264,4312],"line_of_business":[4386],"class_list":["post-79285","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-document-de","resource-department-all-11","decisional-phase-awareness-de","industry-food-beverage-de","industry-manufacturing-de","industry-personal-care-de","line_of_business-not-assigned-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schritte zur Umwandlung von CPG-Daten in umsetzbare Erkenntnisse<\/title>\n<meta name=\"description\" content=\"Wie CPG-Unternehmen Herausforderungen in Planung und Analytics meistern und ihr Wachstum steigern\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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