{"id":79721,"date":"2025-02-20T17:41:21","date_gmt":"2025-02-20T17:41:21","guid":{"rendered":"https:\/\/www.board.com\/customer\/merz-lifecare\/"},"modified":"2025-02-25T21:34:40","modified_gmt":"2025-02-25T21:34:40","slug":"merz-lifecare","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/es\/customer\/merz-lifecare","title":{"rendered":"An\u00e1lisis y Planificaci\u00f3n de Ventas de 360\u00b0 en Merz Lifecare"},"content":{"rendered":"\t<section id=\"block_d9f416aa9b3542409200166051a240fc-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_merz-lifecare.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/es\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">An\u00e1lisis y Planificaci\u00f3n de Ventas de 360\u00b0 en Merz Lifecare<\/h1>\n\t\t\t\t\t\t<p><p>Apoyando los procesos operativos y creando una transparencia total en las ventas, el marketing y la cadena de suministro<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_6943640e213d3ab19dccc4b21ee530e1-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/merz-lifecare_logo-15-768x197.png\" alt=\"Merz Lifecare Logotipo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Estad\u00edsticas de la empresa<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industria: <\/strong>Personal Care, Pharmaceutical &amp; Healthcare<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Departamento: <\/strong>Marketing, Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Fundaci\u00f3n: <\/strong>1908<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Ingresos: <\/strong>\u20ac100 million<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p>Board proporciona a Merz Lifecare (anteriormente Merz Consumer Care) una <strong>vista 360\u00b0 de todas las actividades de ventas<\/strong>. En particular, esto ayuda a posicionar el sistema de precios y t\u00e9rminos, detallando qu\u00e9 productos se encuentran en qu\u00e9 mercados y mostrando la situaci\u00f3n de las ventas y los ingresos. Como resultado, Merz tiene un <strong>mayor control sobre <\/strong>el desarrollo de <strong>su plan<\/strong> y control, as\u00ed como una <strong>mayor comprensi\u00f3n del desempe\u00f1o del cliente<\/strong> porque pueden analizarlo al detalle utilizando varios factores que influyen, como precios, descuentos, listados y promociones.<\/p>\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_5cf1d3e446b7d9630df669474767b616\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>El hecho de que Board se pueda utilizar de forma flexible e individual para las necesidades de diferentes grupos de usuarios en ventas lo convierte en el software perfecto para nosotros. \u00a1La aplicaci\u00f3n pronto se estableci\u00f3 como una importante herramienta de control para nuestras actividades de ventas diarias!<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Holger Schweikart<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Head Of Sales Controlling<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/merz-lifecare_logo-15-768x197.png\" alt=\"Merz Lifecare Logotipo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Estad\u00edsticas de la empresa<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industria: <\/strong>Personal Care, Pharmaceutical &amp; Healthcare<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Departamento: <\/strong>Marketing, Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Fundaci\u00f3n: <\/strong>1908<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Ingresos: <\/strong>\u20ac100 million<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_68a27027064432b46c3685c9ceca1565-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">Tambi\u00e9n te puede interesar<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_fd1c94cf57ef3011c6b0dc40e16257d3-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_covalco-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/400x300_teaser_covalco-2-215x161.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Covalco<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/es\/customer\/covalco\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>Ver caso de \u00e9xito<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/logo_basf-15-215x108.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Chemicals<\/p>\n\t\t\t\n\t\t\t<p>Monitorizaci\u00f3n del rendimiento de ventas en BASF<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/es\/customer\/basf\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>Ver caso de \u00e9xito<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_syngenta-biologicals_0-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/syngenta_logo-15-215x64.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Chemicals<\/p>\n\t\t\t\n\t\t\t<p>S&#038;OP Unificado, Planificaci\u00f3n de Costes y An\u00e1lisis de Ventas en Syngenta<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/es\/customer\/syngenta-italia-spa\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>Ver caso de \u00e9xito<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_250d87b5a2d1af2195bbdd307b99b5de-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_381de8d64934eea66860e2095260a617-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Descubre lo que Board puede hacer por ti.<\/h2>\n\n\n\n<p>Echa un vistazo a nuestra Plataforma de Planificaci\u00f3n Empresarial en acci\u00f3n.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/es\/solicitud-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Habla con un experto<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Apoyando los procesos operativos y creando una transparencia total en las ventas, el marketing y la cadena de suministro<\/p>\n","protected":false},"author":1,"featured_media":19442,"template":"","case-study-customer":[3969],"case-study-department":[2258,2237],"case-study-industry":[2263,2264],"case-study-country":[2289,2251,2254],"decisional-phase":[],"class_list":["post-79721","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-merz-lifecare-es","case-study-department-marketing-6","case-study-department-sales-6","case-study-industry-personal-care-6","case-study-industry-pharmaceutical-healthcare-6","case-study-country-austria-6","case-study-country-germany-6","case-study-country-switzerland-6"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lisis y Planificaci\u00f3n de Ventas de 360\u00b0 en Merz<\/title>\n<meta name=\"description\" content=\"Supporting operational processes and creating complete transparency across sales, marketing, and the 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