{"id":79794,"date":"2025-02-20T17:45:31","date_gmt":"2025-02-20T17:45:31","guid":{"rendered":"https:\/\/www.board.com\/customer\/basf\/"},"modified":"2025-02-24T12:20:45","modified_gmt":"2025-02-24T12:20:45","slug":"basf","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/es\/customer\/basf","title":{"rendered":"Monitorizaci\u00f3n del rendimiento de ventas en BASF"},"content":{"rendered":"\t<section id=\"block_65aa388a6efd369a3ca21d7c3d4802d3-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customers-page_basf.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/es\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">Monitorizaci\u00f3n del rendimiento de ventas en BASF<\/h1>\n\t\t\t\t\t\t<p><p>Combinaci\u00f3n de los datos del equipo de ventas 100-strong para una mejor planificaci\u00f3n, an\u00e1lisis y forecasting<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_f91c094823b7116d22e1996724a04d22-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/logo_basf-15-768x385.png\" alt=\"Sales and Business Performance Monitoring at BASF Logotipo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Estad\u00edsticas de la empresa<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industria: <\/strong>Chemicals<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Departamento: <\/strong>Finance, Marketing, Sales, Supply chain<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Empleados: <\/strong>122,000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Ventas: <\/strong>\u20ac63 billion<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Pa\u00edses: <\/strong>90+<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p>BASF emprende un proyecto de Management Intelligence para aumentar su acceso a la informaci\u00f3n y <strong>transformar los procesos de planificaci\u00f3n y controlling<\/strong>. A trav\u00e9s de la plataforma de toma de decisiones de Board, la compa\u00f1\u00eda ha proporcionado a direcci\u00f3n una <strong>mejor comprensi\u00f3n sobre el rendimiento de su negocio<\/strong> en una soluci\u00f3n que <strong>se adapta a los procesos empresariales en evoluci\u00f3n<\/strong>.<\/p>\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_87eec5f2eb52c9a77cce0393aede1ffc\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>Debo decir que Board finalmente result\u00f3 ser un \u00e9xito. Actualmente, tenemos m\u00e1s de 100 usuarios utilizando Board y se ha convertido en la columna vertebral de toda la divisi\u00f3n.\u00a0<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Michela Gazzola<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Controller Manager<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n<div class=\"video-block\">\n\t\t\t<div class=\"video-wrap loading ratio ratio-16x9\">\n\t\t\t<button id=\"block_6b303a287e420ac7060e445c876d22e7-vimeo-play-button\" class=\"video-wrap__play vimeo-button\">\n\t\t\t\t<span class=\"visually-hidden\">Play Video<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"video-wrap__bg\" role=\"img\" aria-label=\"Placeholder\" style=\"background-image: url(https:\/\/i.vimeocdn.com\/video\/1882083483-2cc1447445fdef8d86db25690f259c256565c4a219408950ce03fa538d94b02a-d_1920x1080?&#038;r=pad&#038;region=us)\"><\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t<iframe id=\"block_6b303a287e420ac7060e445c876d22e7-vimeoVid\" title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/960125985?h=c86ec7e0d5\" class=\"vimeo-video\"  allowfullscreen allow=\"autoplay\" loading=\"lazy\"><\/iframe>\n\t\t<\/div>\n\t\t\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/logo_basf-15-768x385.png\" alt=\"Sales and Business Performance Monitoring at BASF Logotipo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Estad\u00edsticas de la empresa<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industria: <\/strong>Chemicals<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Departamento: <\/strong>Finance, Marketing, Sales, Supply chain<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Empleados: <\/strong>122,000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Ventas: <\/strong>\u20ac63 billion<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Pa\u00edses: <\/strong>90+<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_0c26e2d44a52c1e7b5df00d54ea89cee-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">Tambi\u00e9n te puede interesar<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_10b78500ce2840222e4721e67d92f146-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_covalco-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/400x300_teaser_covalco-2-215x161.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Covalco<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/es\/customer\/covalco\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>Ver caso de \u00e9xito<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_syngenta-biologicals_0-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/syngenta_logo-15-215x64.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Chemicals<\/p>\n\t\t\t\n\t\t\t<p>S&#038;OP Unificado, Planificaci\u00f3n de Costes y An\u00e1lisis de Ventas en Syngenta<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/es\/customer\/syngenta-italia-spa\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>Ver caso de \u00e9xito<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_iren-energia_2-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/iren_group-15.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Energy &amp; Utilities<\/p>\n\t\t\t\n\t\t\t<p>Iren Energia<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/es\/customer\/iren-energia\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>Ver caso de \u00e9xito<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_cfd094f096d331946cb1bebd583f8844-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_d8697c2377224c17d1447251192f254d-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Descubre lo que Board puede hacer por ti.<\/h2>\n\n\n\n<p>Echa un vistazo a nuestra Plataforma de Planificaci\u00f3n Empresarial en acci\u00f3n.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/es\/solicitud-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Habla con un experto<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Combinaci\u00f3n de los datos del equipo de ventas 100-strong para una mejor planificaci\u00f3n, an\u00e1lisis y forecasting<\/p>\n","protected":false},"author":1,"featured_media":19848,"template":"","case-study-customer":[4042],"case-study-department":[223,2258,2237,2238],"case-study-industry":[2310],"case-study-country":[2259],"decisional-phase":[],"class_list":["post-79794","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-sales-and-business-performance-monitoring-at-basf-es","case-study-department-finance-es","case-study-department-marketing-6","case-study-department-sales-6","case-study-department-supply-chain-6","case-study-industry-chemicals-6","case-study-country-italy-6"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monitorizaci\u00f3n del rendimiento de ventas en BASF<\/title>\n<meta name=\"description\" content=\"Increasing access to information and driving business performance\" \/>\n<meta name=\"robots\" content=\"index, follow, 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