{"id":83113,"date":"2025-03-13T08:13:21","date_gmt":"2025-03-13T08:13:21","guid":{"rendered":"https:\/\/www.board.com\/?post_type=case-study&#038;p=83113"},"modified":"2025-03-25T14:49:38","modified_gmt":"2025-03-25T14:49:38","slug":"basf-agricultural-solutions-launches-global-sales-planning-solution-on-board","status":"publish","type":"case-study","link":"https:\/\/www.board.com\/customer\/basf-agricultural-solutions-launches-global-sales-planning-solution-on-board","title":{"rendered":"BASF Agricultural Solutions launches global Sales Planning Solution on Board"},"content":{"rendered":"\t<section id=\"block_f46922a283637710d181657feba86666-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2-1600x500.jpg 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2-768x240.jpg 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2-1536x480.jpg 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2-480x150.jpg 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2-215x67.jpg 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2-572x179.jpg 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/1920x600_header-customer-page_BASF_Agricultural-solutions2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<ul class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\">\n\t\t\t\t\t\t\t<li class=\"mb-0 d-flex\"><span><span><a href=\"https:\/\/www.board.com\/\">Home<\/a><\/span><\/span><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t<h1 class=\"display-2\">BASF Agricultural Solutions launches global Sales Planning Solution on Board<\/h1>\n\t\t\t\t\t\t<p><p>BASF Agricultural Solutions, a leading provider of agricultural solutions, benefits from customer-centric processes enhanced with an integrated sales planning platform.<\/p>\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n\t<section id=\"block_33e1afc90d00c8eea81370f4fe9af67f-4\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BASF-Agricultural-Solutions_logo.svg\" alt=\"BASF Agricultural Solutions Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Chemicals<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Employees: <\/strong>13,000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Sales: <\/strong>\u20ac10.1 billion in 2023<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Countries: <\/strong>140<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t<div class=\"company-info__section\">\n\t\t\t\t\t\t\t\t\t<h2>Use cases<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">S&amp;OP: Sales and Commercial Planning<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">Sales Performance Management: Quotation, Pricing, Deal Desk<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"company-info__section\">\n\t\t\t\t\t\t\t\t\t<h2>Project details<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">No. of users: 1880  <\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">No. of Board databases: 9 active databases <\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"company-info__section\">\n\t\t\t\t\t\t\t\t\t<h2>Data sources<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">Salesforce<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">SAP ERP<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">SAP BW<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">Data Lake<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"company-info__section\">\n\t\t\t<h2>In partnership with<\/h2>\n\t\t\t<img decoding=\"async\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/celver_logo_interim_black_rgb_201126-768x199.png\" alt=\"\" loading=\"lazy\" height=\"75\" width=\"75\">\n\t\t<\/div>\n\t\t\t<\/aside>\n\t\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p>BASF Agricultural Solutions, a division of one of the world\u2019s largest chemical companies, sought to expand its customer base by delivering tailored contracts while improving internal processes. With Board, <em>the<\/em> Enterprise Planning Platform, and the expertise of implementation partner celver AG, <\/p>\n\n\n\n<p><strong>BASF Agricultural Solutions implemented a global pricing management tool to standardize processes, increase transparency, and streamline approvals. The tool enables sales teams worldwide to see the impact of pricing decisions in real time, balancing global consistency with local market adaptability. <\/strong>BASF Agricultural Solutions now benefits from faster planning, integrated data, and the flexibility to meet unique regional needs.<\/p>\n\n\n<div class=\"video-block\">\n\t\t\t<div class=\"video-wrap loading ratio ratio-16x9\">\n\t\t\t<button id=\"block_b7489802bbfaf7a86e63f7207f64f8e9-vimeo-play-button\" class=\"video-wrap__play vimeo-button\">\n\t\t\t\t<span class=\"visually-hidden\">Play Video<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"video-wrap__bg\" role=\"img\" aria-label=\"Placeholder\" style=\"background-image: url(https:\/\/i.vimeocdn.com\/video\/1974601217-4e28562a92d2f4c69ee4174da8a03d4e74090b2f9f9ab699d597d79c34d79ce3-d_1920x1080?&#038;r=pad&#038;region=us)\"><\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t<iframe id=\"block_b7489802bbfaf7a86e63f7207f64f8e9-vimeoVid\" title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/1050097686?h=87cf476399\" class=\"vimeo-video\"  allowfullscreen allow=\"autoplay\" loading=\"lazy\"><\/iframe>\n\t\t<\/div>\n\t\t\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>BASF Agricultural Solutions is a division of BASF Group, one of the largest chemical companies in the world with 112,000 employees. BASF Agricultural Solutions supports farmers and growers worldwide with a comprehensive portfolio of seeds &amp; traits, crop protection products, digital tools, and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain.<\/p>\n\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_ed18fc801b0afb5f0ea32b1ab8cf10c2\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/400x400_Vinay-Singh-214x203.jpg\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Dr. Vinay Singh<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Global Process &amp; Product Owner Pricing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-company\">BASF Agricultural Solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>With Board, we have achieved the perfect balance between global transparency and local creative freedom in sales planning, empowering teams to see the impact of their decisions instantly.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n\n\n<h2 class=\"wp-block-heading\">Lacking transparency in diverse processes and technologies<\/h2>\n\n\n\n<p>In its global business-to-business operations, BASF Agricultural Solutions faced challenges in managing tailored customer contracts with complex pricing and discount structures. While the main business processes were standardized globally, regional differences in customer and organizational structures led to highly diverse tools and workflows, including Excel and local databases.<\/p>\n\n\n\n<p>Global and Regional Headquarters faced difficulties ensuring transparency, managing accruals, and maintaining flexibility. Sales employees lacked the ability to quickly assess how their decisions impacted prices, sales, and margins. Dr. Vinay Singh, Global Process &amp; Product Owner \u2013 Pricing at BASF Agricultural Solutions explains:<\/p>\n\n\n\n<p>&#8220;<em>Our goal is to continue growing our customer base through tailored contracts, but we needed to empower sales teams to make quick decisions and document agreements effectively<\/em>.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Balancing local and global needs<\/h2>\n\n\n\n<p>After evaluating multiple solutions, BASF Agricultural Solutions chose Board, <em>the <\/em>EnterprisePlanning Platform, for its flexibility and ability to unify processes. Implementation partner celver AG provided technical expertise and in-depth understanding of BASF\u2019s complex requirements, ensuring a successful deployment.<\/p>\n\n\n\n<p>The project began with a pilot phase in three high-sales, high-complexity countries, using on-site workshops to map regional processes.<\/p>\n\n\n\n<p>&#8220;<em>We wanted to generate strong buy-in from the countries right from the start, so we didn&#8217;t go for a &#8216;one-size-fits-all&#8217; approach<\/em>,&#8221; explained Pau Vinyes, former Global Price Manager at BASF Agricultural Solutions.<\/p>\n\n\n\n<p>This collaborative approach enabled the team to develop a core application with standardized global processes and a uniform database. The application also allowed for regional adaptations, ensuring faster rollouts and easier maintenance while meeting the unique needs of each market.<\/p>\n\n\n\n<p>BASF Agricultural Solutions used this core application to introduce features such as sales volume planning and forecasting and an operational pricing tool. These tools give sales teams the ability to evaluate pricing impacts on margins and profitability in real time while maintaining transparency across global and regional operations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"738\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen-1600x738.png\" alt=\"\" class=\"wp-image-83116\" srcset=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen-1600x738.png 1600w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen-768x354.png 768w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen-1536x708.png 1536w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen-480x221.png 480w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen-215x99.png 215w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen-572x264.png 572w, https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BOARD_PMT_HomeScreen.png 1920w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>In parallel, planning-relevant data and processes were integrated into Salesforce, enabling seamless collaboration between the platforms. Customer master data flows into Board for use in sales and revenue planning, with processed results sent back to Salesforce and other local systems as needed. Dr. Vinay Singh adds:<\/p>\n\n\n\n<p>\u201c<em>Board enables us to integrate data from various applications into a single source of truth, process the data, and return it to different systems. This flexibility has been critical to the project\u2019s success.<\/em>\u201d<\/p>\n\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_2cd56fe9e73e64264795dbab0d90343f\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/400x400_Vinay-Singh-214x203.jpg\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Dr. Vinay Singh<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Global Process &amp; Product Owner Pricing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-company\">BASF Agricultural Solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>With Board, we\u2019ve seamlessly integrated multiple systems into a unified ecosystem, connecting our diverse IT landscape effortlessly.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n\n\n<h2 class=\"wp-block-heading\">Gaining transparency, flexibility, and efficiency<\/h2>\n\n\n\n<p>BASF Agricultural Solutions has realized significant benefits by adopting Board as its global sales and pricing management platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time pricing transparency:<\/strong> Sales teams can evaluate pricing impacts on target prices, sales, and margins instantly, enabling informed decisions during negotiations.<\/li>\n\n\n\n<li><strong>Flexibility for regional needs:<\/strong> The system accommodates both key account and broad market business models, while allowing for local customization within a globally standardized framework.<\/li>\n\n\n\n<li><strong>Enhanced collaboration:<\/strong> The integration of Salesforce and Board ensures smooth data sharing, creating a unified ecosystem for sales planning and reporting.<\/li>\n\n\n\n<li><strong>Simplified approvals:<\/strong> Discount adjustments are now subject to predefined approval levels, increasing clarity and speeding up processes.<\/li>\n\n\n\n<li><strong>Comprehensive analysis:<\/strong> Users can simulate pricing options for single customer deals, track profitability, and conduct cross-country analyses to identify trends and optimize strategies.<\/li>\n<\/ul>\n\n\n\n<p>Dr. Vinay Singh notes:<\/p>\n\n\n\n<p>&#8220;<em>Board allows us to model our business processes into IT systems, giving us unprecedented flexibility and new opportunities in international business. I am delighted we chose Board as the platform to underpin our global sales management!<\/em>&#8220;<\/p>\n\n\n\n<p>Turning his thoughts to the future, he concludes:<\/p>\n\n\n\n<p>\u201c<em>At BASF Agricultural Solutions we are already running pilots relating to AI and GenAI. Much of our sales data, marketing data, and pricing data already exists within Board\u2019s architecture so we\u2019re now looking at how best to utilize GenAI and maximize the amazing impact this data can have across the business.\u201d<\/em><\/p>\n\n\n\t<section class=\"block block--spc columns-block wp-block-acf-testimonial-single\" id=\"block_a72f576493e24e9e383c80bb10d59907\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-img\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/Dennis-Stahl-214x203.jpeg\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t<h3 class=\"testimonial-name\">Dennis Stahl<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">Business Unit Lead CFO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-company\">celver AG<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>BASF Agricultural Solutions&#039; goal was to integrate the diverse planning and pricing processes of different countries into a single, semi-automated platform. It was crucial to develop a user-friendly and adaptable application that could handle the complexities of country-specific operations.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/03\/BASF-Agricultural-Solutions_logo.svg\" alt=\"BASF Agricultural Solutions Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Company stats<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<p class=\"mb-0\"><strong>Industry: <\/strong>Chemicals<\/p>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Department: <\/strong>Sales<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Employees: <\/strong>13,000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Sales: <\/strong>\u20ac10.1 billion in 2023<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Countries: <\/strong>140<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t<div class=\"company-info__section\">\n\t\t\t\t\t\t\t\t\t<h2>Use cases<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">S&amp;OP: Sales and Commercial Planning<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">Sales Performance Management: Quotation, Pricing, Deal Desk<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"company-info__section\">\n\t\t\t\t\t\t\t\t\t<h2>Project details<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">No. of users: 1880  <\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">No. of Board databases: 9 active databases <\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"company-info__section\">\n\t\t\t\t\t\t\t\t\t<h2>Data sources<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">Salesforce<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">SAP ERP<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">SAP BW<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<span class=\"ico icon-check\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"mb-0\">Data Lake<\/p>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"company-info__section\">\n\t\t\t<h2>In partnership with<\/h2>\n\t\t\t<img decoding=\"async\" class=\"company-info__logo\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/02\/celver_logo_interim_black_rgb_201126-768x199.png\" alt=\"\" loading=\"lazy\" height=\"75\" width=\"75\">\n\t\t<\/div>\n\t\t\t<\/aside>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\t\n\n\t<section id=\"block_2dd70e525994b21fc130c2988c4681db-5\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">You may also be interested in<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_14593ea9667724fd08c310068abc23fc-6\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x1080_VIMEO-thumbnail_Amadori-768x432.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/LogoAmadoriNew-215x47.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Transformation of Demand Planning Processes at the Amadori Group<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/transformation-of-demand-planning-processes-at-the-amadori-group\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_Scandic-Hotels-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/Scandic.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Tourism &amp; Hospitality<\/p>\n\t\t\t\n\t\t\t<p>Annual Planning and Rolling Forecasting at Scandic Hotels<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/annual-planning-and-rolling-forecasting-at-scandic-hotel\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n<article class=\"card card--casestudy-archive\">\n\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/1920x600_header-customer-page_cereal-docks-group-1-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2025\/07\/360x140_cereal-docks-Logo-215x84.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\t\t\t\t<p>Consumer Packaged Goods<\/p>\n\t\t\t\n\t\t\t<p>Cereal Docks slashes data prep time by more than 50% with unified planning and consolidation\u00a0<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"casestudy-nav\">\n\t\t\t<a href=\"https:\/\/www.board.com\/customer\/cereal-docks-slashes-data-prep-time-by-more-than-50-with-unified-planning-and-consolidation\" class=\"btn-link btn-link--primary btn-link--arrow\" >\n\t\t\t\t<span>View case study<\/span>\n\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_c3f0b37bbafe0ae226e4766e07b9ce23-7\" class=\"block block--spc columns-block bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_14851dc6990c47f03f18cc6bef4e2006-8\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Let&#8217;s see what Board can do for you.<\/h2>\n\n\n\n<p>Get a tour of the Enterprise Planning Platform in action.<\/p>\n\n\t\n\t<\/div>\n\t\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/www.board.com\/request-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Talk to an expert<\/span>\n\t\t<\/a>\n\t\n\t\n\t<\/div>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"<p>BASF Agricultural Solutions, a leading provider of agricultural solutions, benefits from customer-centric processes enhanced with an integrated sales planning platform.<\/p>\n","protected":false},"author":96,"featured_media":83779,"template":"","case-study-customer":[997],"case-study-department":[856,857],"case-study-industry":[893,873],"case-study-country":[859],"decisional-phase":[357],"class_list":["post-83113","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-basf","case-study-department-sales","case-study-department-supply-chain","case-study-industry-agriculture-farming","case-study-industry-chemicals","case-study-country-germany","decisional-phase-consideration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BASF Agricultural Solutions launches global Sales Planning Solution on Board | Board<\/title>\n<meta name=\"description\" content=\"BASF Agricultural Solutions benefits from customer-centric processes enhanced with an integrated sales planning platform.\" \/>\n<meta name=\"robots\" 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